Паблик рилейшнз и репутационный менеджмент

Under conditions of today’s highly competitive economic environment, of more public attention on state, political and business organizations and consequences of their activity, an institute of public relations is becoming one of the key part of strategic management. The ability of public relation...

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Published in:Социология: теория, методы, маркетинг
Date:2001
Main Author: Королько, В.
Format: Article
Language:Russian
Published: Iнститут соціології НАН України 2001
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Online Access:https://nasplib.isofts.kiev.ua/handle/123456789/89703
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Journal Title:Digital Library of Periodicals of National Academy of Sciences of Ukraine
Cite this:Паблик рилейшнз и репутационный менеджмент / В. Королько // Социология: теория, методы, маркетинг. — 2001. — № 2. — С. 108–116. — Бібліогр.: 3 назв. — рос.

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Digital Library of Periodicals of National Academy of Sciences of Ukraine