Медиа и власть: современные концептуализации

• Published in: Социология: теория, методы, маркетинг
• Date: 2004
• Main Author: Кучма, И.
• Format: Article
• Language: Russian
• Published: Iнститут соціології НАН України 2004
• Online Access: https://nasplib.isofts.kiev.ua/handle/123456789/90082
• Journal Title: Digital Library of Periodicals of National Academy of Sciences of Ukraine
• Cite this: Медиа и власть: современные концептуализации / И. Кучма // Социология: теория, методы, маркетинг. — 2004. — № 2. — С. 78–90. — Бібліогр.: 15 назв. — рос.

This article examines contemporary approaches to mediapower relations. Power is
 represented not only by political institutions, governmental bodies and public administration, but also by rules, norms and cultural stereotypes that form behavioral
 strategies of social groups. Sustainable political and economical systems in the society
 are legitimized by cultural system. It is based on cultural capital shaped par excellance
 by symbolic power and popular culture and formed and broadcasted by the media
 culture (mass media). Media culture has a dual essence: on the one hand, media
 institutions are mainly politically and economically dependent on dominant political
 institutions, on the other hand, political institutions depend on the mass media as the
 major communication channel and space for pubic dialogs in society. All these contradictions are reflected in the news discourses examined in terms of different approaches, including ideological tools.