Менеджмент консалтинговой организацией: особенности маркетинга и PR
Taking into account the exciting growth of consulting industry throughout the world in
 recent years (Ukraine including) as well as rapid increase of competition in the sphere
 of intangible services the authors attempt to analyze the unique challenges for
 marketing and comm...
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| Published in: | Социология: теория, методы, маркетинг |
|---|---|
| Date: | 2004 |
| Main Authors: | , |
| Format: | Article |
| Language: | Russian |
| Published: |
Iнститут соціології НАН України
2004
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| Online Access: | https://nasplib.isofts.kiev.ua/handle/123456789/90105 |
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| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | Менеджмент консалтинговой организацией: особенности маркетинга и PR / В. Королько, О. Некрасова // Социология: теория, методы, маркетинг. — 2004. — № 4. — С. 127–139. — Бібліогр.: 1 назв. — рос. |
Institution
Digital Library of Periodicals of National Academy of Sciences of Ukraine| _version_ | 1862543699507937280 |
|---|---|
| author | Королько, В. Некрасова, О. |
| author_facet | Королько, В. Некрасова, О. |
| citation_txt | Менеджмент консалтинговой организацией: особенности маркетинга и PR / В. Королько, О. Некрасова // Социология: теория, методы, маркетинг. — 2004. — № 4. — С. 127–139. — Бібліогр.: 1 назв. — рос. |
| collection | DSpace DC |
| container_title | Социология: теория, методы, маркетинг |
| description | Taking into account the exciting growth of consulting industry throughout the world in
recent years (Ukraine including) as well as rapid increase of competition in the sphere
of intangible services the authors attempt to analyze the unique challenges for
marketing and communications facing the professional consulting companies and
firms. They emphasize that their goals can be met only through a strategic, integrated
approach to marketing and PR communications. To be effective such an approach
must support and reflect the consulting organizations overall mission and goals,
consistent branding and positioning strategies, and also relevant marketing tactics
that include: effective message development, internal communication programs,
image advertising, media relations/external communications, and group oriented
special events and activities.
|
| first_indexed | 2025-11-24T21:12:27Z |
| format | Article |
| fulltext | |
| id | nasplib_isofts_kiev_ua-123456789-90105 |
| institution | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| issn | 1563-4426 |
| language | Russian |
| last_indexed | 2025-11-24T21:12:27Z |
| publishDate | 2004 |
| publisher | Iнститут соціології НАН України |
| record_format | dspace |
| spelling | Королько, В. Некрасова, О. 2015-12-21T18:06:46Z 2015-12-21T18:06:46Z 2004 Менеджмент консалтинговой организацией: особенности маркетинга и PR / В. Королько, О. Некрасова // Социология: теория, методы, маркетинг. — 2004. — № 4. — С. 127–139. — Бібліогр.: 1 назв. — рос. 1563-4426 https://nasplib.isofts.kiev.ua/handle/123456789/90105 Taking into account the exciting growth of consulting industry throughout the world in
 recent years (Ukraine including) as well as rapid increase of competition in the sphere
 of intangible services the authors attempt to analyze the unique challenges for
 marketing and communications facing the professional consulting companies and
 firms. They emphasize that their goals can be met only through a strategic, integrated
 approach to marketing and PR communications. To be effective such an approach
 must support and reflect the consulting organizations overall mission and goals,
 consistent branding and positioning strategies, and also relevant marketing tactics
 that include: effective message development, internal communication programs,
 image advertising, media relations/external communications, and group oriented
 special events and activities. ru Iнститут соціології НАН України Социология: теория, методы, маркетинг Менеджмент консалтинговой организацией: особенности маркетинга и PR Article published earlier |
| spellingShingle | Менеджмент консалтинговой организацией: особенности маркетинга и PR Королько, В. Некрасова, О. |
| title | Менеджмент консалтинговой организацией: особенности маркетинга и PR |
| title_full | Менеджмент консалтинговой организацией: особенности маркетинга и PR |
| title_fullStr | Менеджмент консалтинговой организацией: особенности маркетинга и PR |
| title_full_unstemmed | Менеджмент консалтинговой организацией: особенности маркетинга и PR |
| title_short | Менеджмент консалтинговой организацией: особенности маркетинга и PR |
| title_sort | менеджмент консалтинговой организацией: особенности маркетинга и pr |
| url | https://nasplib.isofts.kiev.ua/handle/123456789/90105 |
| work_keys_str_mv | AT korolʹkov menedžmentkonsaltingovoiorganizacieiosobennostimarketingaipr AT nekrasovao menedžmentkonsaltingovoiorganizacieiosobennostimarketingaipr |