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Менеджмент консалтинговой организацией: особенности маркетинга и PR

Taking into account the exciting growth of consulting industry throughout the world in recent years (Ukraine including) as well as rapid increase of competition in the sphere of intangible services the authors attempt to analyze the unique challenges for marketing and communications facing the pr...

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Published in:Социология: теория, методы, маркетинг
Date:2004
Main Authors: Королько, В., Некрасова, О.
Format: Article
Language:Russian
Published: Iнститут соціології НАН України 2004
Online Access:https://nasplib.isofts.kiev.ua/handle/123456789/90105
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Journal Title:Digital Library of Periodicals of National Academy of Sciences of Ukraine
Cite this:Менеджмент консалтинговой организацией: особенности маркетинга и PR / В. Королько, О. Некрасова // Социология: теория, методы, маркетинг. — 2004. — № 4. — С. 127–139. — Бібліогр.: 1 назв. — рос.

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Digital Library of Periodicals of National Academy of Sciences of Ukraine

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