Социологические аспекты мотивации финансового поведения населения
The article is destined to reveal sociological characteristics of population’s financial
 behavior motivation. Motivating forces of monetary activity are presented in the form
 of incentive mechanism of socially determined behavior. They are aimed at the
 sociogenic needs sat...
Saved in:
| Published in: | Социология: теория, методы, маркетинг |
|---|---|
| Date: | 2005 |
| Main Author: | |
| Format: | Article |
| Language: | Russian |
| Published: |
Iнститут соціології НАН України
2005
|
| Online Access: | https://nasplib.isofts.kiev.ua/handle/123456789/90117 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | Социологические аспекты мотивации финансового поведения населения / В. Леонов // Социология: теория, методы, маркетинг. — 2005. — № 4. — С. 132–146. — Бібліогр.: 15 назв. — рос. |
Institution
Digital Library of Periodicals of National Academy of Sciences of Ukraine| Summary: | The article is destined to reveal sociological characteristics of population’s financial
behavior motivation. Motivating forces of monetary activity are presented in the form
of incentive mechanism of socially determined behavior. They are aimed at the
sociogenic needs satisfaction and are formed on the basis of group values, social
attitudes and norms of specific community. Three kinds of financial behavior are
distinguished: pragmatic efficiency motivation, institutional one, and intense emotions motivation.
|
|---|---|
| ISSN: | 1563-4426 |