Социологические аспекты мотивации финансового поведения населения

The article is destined to reveal sociological characteristics of population’s financial behavior motivation. Motivating forces of monetary activity are presented in the form of incentive mechanism of socially determined behavior. They are aimed at the sociogenic needs satisfaction and are formed...

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Published in:Социология: теория, методы, маркетинг
Date:2005
Main Author: Леонов, В.
Format: Article
Language:Russian
Published: Iнститут соціології НАН України 2005
Online Access:https://nasplib.isofts.kiev.ua/handle/123456789/90117
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Journal Title:Digital Library of Periodicals of National Academy of Sciences of Ukraine
Cite this:Социологические аспекты мотивации финансового поведения населения / В. Леонов // Социология: теория, методы, маркетинг. — 2005. — № 4. — С. 132–146. — Бібліогр.: 15 назв. — рос.

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Digital Library of Periodicals of National Academy of Sciences of Ukraine
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Summary:The article is destined to reveal sociological characteristics of population’s financial behavior motivation. Motivating forces of monetary activity are presented in the form of incentive mechanism of socially determined behavior. They are aimed at the sociogenic needs satisfaction and are formed on the basis of group values, social attitudes and norms of specific community. Three kinds of financial behavior are distinguished: pragmatic efficiency motivation, institutional one, and intense emotions motivation.
ISSN:1563-4426