Феномен “звезды” в современной массовой культуре (функциональный анализ)
Solving research problem the author discusses a subject of mass culture. Popular art as the most essential part of mass culture exists side by side with the elitist one as well as plays a broad spectrum of social roles. Functional analysis of popular art shows that it is a symbolical form of worl...
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| Veröffentlicht in: | Социология: теория, методы, маркетинг |
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| Datum: | 2006 |
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | Russian |
| Veröffentlicht: |
Iнститут соціології НАН України
2006
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| Online Zugang: | https://nasplib.isofts.kiev.ua/handle/123456789/90289 |
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| Назва журналу: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Zitieren: | Феномен “звезды” в современной массовой культуре (функциональный анализ) / Л. Рязанова // Социология: теория, методы, маркетинг. — 2006. — № 1. — С. 54–70. — Бібліогр.: 25 назв. — рос. |
Institution
Digital Library of Periodicals of National Academy of Sciences of Ukraine| Zusammenfassung: | Solving research problem the author discusses a subject of mass culture. Popular art as
the most essential part of mass culture exists side by side with the elitist one as well as
plays a broad spectrum of social roles. Functional analysis of popular art shows that it
is a symbolical form of world acquisition, the way of understanding and structuring
individual and social experience. In this socio -cultural context the “star” symbolically
dominates in a cultural space through the transmission of personal values, preferences
as well as his/her own “brand”, in a way transforming to a cultural icon and demonstrating high level of social aspirations. The whole “star’s” potential and its impact on
social processes have been displayed during the “Orange Revolution”.
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| ISSN: | 1563-4426 |