Корпоративная культура и связи с общественностью
Analyzing numerous American publications, the authors try to explicate in what way the societal culture can determine the character of public relations in company. Thanks to cultural matrix, it is possible to discuss the points of culture within the general theory of PR. Besides, this matrix demonst...
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| Veröffentlicht in: | Социология: теория, методы, маркетинг |
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| Datum: | 2007 |
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | Russian |
| Veröffentlicht: |
Iнститут соціології НАН України
2007
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| Online Zugang: | https://nasplib.isofts.kiev.ua/handle/123456789/90326 |
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| Назва журналу: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Zitieren: | Корпоративная культура и связи с общественностью / В. Королько, О. Некрасова // Социология: теория, методы, маркетинг. — 2007. — № 1. — С. 115-129. — Бібліогр.: 24 назв. — рос. |
Institution
Digital Library of Periodicals of National Academy of Sciences of Ukraine| Zusammenfassung: | Analyzing numerous American publications, the authors try to explicate in what way the societal culture can determine the character of public relations in company. Thanks to cultural matrix, it is possible to discuss the points of culture within the general theory of PR. Besides, this matrix demonstrates how it would be possible to establish and maintain public relations irrespective of changes occurring in culture. The authors come to the conclusion that public relations can meet the highest standards even under authoritarian societal culture if the management of company contributes to development of democratic organizational culture.
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| ISSN: | 1563-4426 |