Социетальная культура и паблик рилейшнз
Analyzing numerous American publications, the authors try to explicate in what way the societal culture can determine the character of public relations in company. Thanks to cultural matrix, it is possible to discuss the points of culture within the general theory of PR. Besides, this matrix demonst...
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| Published in: | Социология: теория, методы, маркетинг |
|---|---|
| Date: | 2006 |
| Main Authors: | , |
| Format: | Article |
| Language: | Russian |
| Published: |
Iнститут соціології НАН України
2006
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| Online Access: | https://nasplib.isofts.kiev.ua/handle/123456789/90446 |
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| Journal Title: | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| Cite this: | Социетальная культура и паблик рилейшнз / В. Королько, О. Некрасова // Социология: теория, методы, маркетинг. — 2006. — № 4. — С. 161-173. — Бібліогр.: 16 назв. — рос. |
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Digital Library of Periodicals of National Academy of Sciences of Ukraine| _version_ | 1862712331525423104 |
|---|---|
| author | Королько, В. Некрасова, О. |
| author_facet | Королько, В. Некрасова, О. |
| citation_txt | Социетальная культура и паблик рилейшнз / В. Королько, О. Некрасова // Социология: теория, методы, маркетинг. — 2006. — № 4. — С. 161-173. — Бібліогр.: 16 назв. — рос. |
| collection | DSpace DC |
| container_title | Социология: теория, методы, маркетинг |
| description | Analyzing numerous American publications, the authors try to explicate in what way the societal culture can determine the character of public relations in company. Thanks to cultural matrix, it is possible to discuss the points of culture within the general theory of PR. Besides, this matrix demonstrates how it would be possible to establish and maintain public relations irrespective of changes occurring in culture. The authors come to the conclusion that public relations can meet the highest standards even under authoritarian societal culture if the management of company contributes to development of democratic organizational culture.
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| first_indexed | 2025-12-07T17:36:03Z |
| format | Article |
| fulltext | |
| id | nasplib_isofts_kiev_ua-123456789-90446 |
| institution | Digital Library of Periodicals of National Academy of Sciences of Ukraine |
| issn | 1563-4426 |
| language | Russian |
| last_indexed | 2025-12-07T17:36:03Z |
| publishDate | 2006 |
| publisher | Iнститут соціології НАН України |
| record_format | dspace |
| spelling | Королько, В. Некрасова, О. 2015-12-23T22:06:48Z 2015-12-23T22:06:48Z 2006 Социетальная культура и паблик рилейшнз / В. Королько, О. Некрасова // Социология: теория, методы, маркетинг. — 2006. — № 4. — С. 161-173. — Бібліогр.: 16 назв. — рос. 1563-4426 https://nasplib.isofts.kiev.ua/handle/123456789/90446 Analyzing numerous American publications, the authors try to explicate in what way the societal culture can determine the character of public relations in company. Thanks to cultural matrix, it is possible to discuss the points of culture within the general theory of PR. Besides, this matrix demonstrates how it would be possible to establish and maintain public relations irrespective of changes occurring in culture. The authors come to the conclusion that public relations can meet the highest standards even under authoritarian societal culture if the management of company contributes to development of democratic organizational culture. ru Iнститут соціології НАН України Социология: теория, методы, маркетинг Социетальная культура и паблик рилейшнз Article published earlier |
| spellingShingle | Социетальная культура и паблик рилейшнз Королько, В. Некрасова, О. |
| title | Социетальная культура и паблик рилейшнз |
| title_full | Социетальная культура и паблик рилейшнз |
| title_fullStr | Социетальная культура и паблик рилейшнз |
| title_full_unstemmed | Социетальная культура и паблик рилейшнз |
| title_short | Социетальная культура и паблик рилейшнз |
| title_sort | социетальная культура и паблик рилейшнз |
| url | https://nasplib.isofts.kiev.ua/handle/123456789/90446 |
| work_keys_str_mv | AT korolʹkov societalʹnaâkulʹturaipablikrileišnz AT nekrasovao societalʹnaâkulʹturaipablikrileišnz |