Адаптивний бот-консультант для систем електронної комерції на основі нейромережевої архітектури «ТРАНСФОРМЕР

The article conducts a comprehensive study of the problem of automating customer communication in modern e-commerce systems. It is determined that existing scenario-based approaches to building chatbots have exhausted their potential given the growing demands for personalization and speed of service...

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Datum:2026
Hauptverfasser: Колесницький, О.К., Мірошниченко, С.О.
Format: Artikel
Sprache:Ukrainisch
Veröffentlicht: Vinnytsia National Technical University 2026
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Online Zugang:https://oeipt.vntu.edu.ua/index.php/oeipt/article/view/866
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Назва журналу:Optoelectronic Information-Power Technologies
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Optoelectronic Information-Power Technologies
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Zusammenfassung:The article conducts a comprehensive study of the problem of automating customer communication in modern e-commerce systems. It is determined that existing scenario-based approaches to building chatbots have exhausted their potential given the growing demands for personalization and speed of service. A new information technology for creating an intelligent consultant bot is proposed, based on a hybrid combination of Large Language Models (LLM) of the Transformer architecture and RAG (Retrieval-Augmented Generation) methodology. This approach enables natural response generation using up-to-date product data stored in a relational database. The shortcomings of existing commercial solutions are analyzed in detail, and the advantages of the developed system are formulated
DOI:10.31649/1681-7893-2026-51-1-117-129