ПОСЛУГИ ВИЩОЇ ОСВІТИ: СТРУКТУРА ПРОПОЗИЦІЇ ТА РІВЕНЬ КОНКУРЕНЦІЇ
The renewal of the development strategy requires that higher education establishments make a determining decision — to continue functioning in the developed field of knowledge, expending the specialties spectrum, or to investigate new fields. The accumulated experience of market reforms allowed the...
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V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine
2018
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Zagirniak, D.M. |
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Zagirniak, D.M. ПОСЛУГИ ВИЩОЇ ОСВІТИ: СТРУКТУРА ПРОПОЗИЦІЇ ТА РІВЕНЬ КОНКУРЕНЦІЇ |
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Zagirniak, D.M. |
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Zagirniak, D.M. |
| title |
ПОСЛУГИ ВИЩОЇ ОСВІТИ: СТРУКТУРА ПРОПОЗИЦІЇ ТА РІВЕНЬ КОНКУРЕНЦІЇ |
| title_short |
ПОСЛУГИ ВИЩОЇ ОСВІТИ: СТРУКТУРА ПРОПОЗИЦІЇ ТА РІВЕНЬ КОНКУРЕНЦІЇ |
| title_full |
ПОСЛУГИ ВИЩОЇ ОСВІТИ: СТРУКТУРА ПРОПОЗИЦІЇ ТА РІВЕНЬ КОНКУРЕНЦІЇ |
| title_fullStr |
ПОСЛУГИ ВИЩОЇ ОСВІТИ: СТРУКТУРА ПРОПОЗИЦІЇ ТА РІВЕНЬ КОНКУРЕНЦІЇ |
| title_full_unstemmed |
ПОСЛУГИ ВИЩОЇ ОСВІТИ: СТРУКТУРА ПРОПОЗИЦІЇ ТА РІВЕНЬ КОНКУРЕНЦІЇ |
| title_sort |
послуги вищої освіти: структура пропозиції та рівень конкуренції |
| title_alt |
HIGHER EDUCATION SERVICES: THE STRUCTURE OF THE PROPOSAL AND THE LEVEL OF COMPETITION УСЛУГИ ВЫСШЕГО ОБРАЗОВАНИЯ: СТРУКТУРА ПРЕДЛОЖЕНИЯ И УРОВЕНЬ КОНКУРЕНЦИИ |
| description |
The renewal of the development strategy requires that higher education establishments make a determining decision — to continue functioning in the developed field of knowledge, expending the specialties spectrum, or to investigate new fields. The accumulated experience of market reforms allowed the establishments to realize the educational potential (the licensed amount) to a greater extent. The conducted unbiased analysis showed the dependence of the implementation of educational potential by institutions of higher education on the degree of competitive struggle in the market of educational services in various fields of knowledge. The structure of the fields of knowledge and specialties at the education services market in Poltava region is the consequence of understanding the educational needs by the educational establishments, which, in this case, follow their own interests. The higher education establishments considered the choice of the most required specialty in several fields of knowledge to be commercially successful. The availability of several establishments in certain fields of knowledge decreased the chances of each establishment to realize its educational potential. The higher the degree of competition in the specialty is the lower the chances of all the establishments are. The higher the establishment’s potential, the more likely it is to win the competition. This general condition is almost always elucidated by a very important circumstance, which makes it impossible to determine the direct relationship between the size of the establishment of higher education and the chance to realize it. This is a qualitative aspect of the potential that reflects competitive advantages. The fact that, for a high degree of competition, some establishment of higher education carry a large set of students with a small licensed volume, while others, having a large license volume, count far fewer students, due to the presence of competitive advantages, which can not always be calculated. There is no direct dependence between the amount of the establishment potential and the chance of its realization. The victory in the competition is determined by the establishment quality aspect reflecting the competitive advantages. Having put a lot of effort into licensing and accreditation, establishments of higher education were extremely reluctant to stop the recruitment of students by specialty. A simple way to increase the level of implementation of the establishments’s capacity is to reduce the licensed volume. At the same time establishments of higher education are constantly choosing another path — improving methods of struggle, which also influences the decisions on optimization of the potential. It will take a long time before economic pragmatism will mount over the ambitions of establishments. The use of «none conservative (medical) treatment», but «surgical interventions» will help establishments to save and maximize the facilities and optimize their range of services.
REFERENCES
Kirdan O. Transformatsiia tradytsiinoi modeli upravlinnia vyshchymy navchalnymy zakladamy: problemy, poshuky, rishennia. Zbirnyk naukovykh prats Umanskoho derzhavnoho pedahohichnoho universytetu imeni Pavla Tychyny. 2017. Vyp. 2. Ch. 2: 41—50 [in Ukrainian].
Fil O.A., Korsakevych V.V. Osoblyvosti spryiniattia konkurentsii personalom vyshchoho navchalnoho zakladu pryvatnoi formy vlasnosti. Pravnychyi visnyk Universytetu “KROK”. 2011. Vyp. 9: 155—161 [in Ukrainian].
Neusner J., Neusner N. Reaffirming Higher Education. New Brunswick: Transaction Publishing, 2000.
Reform of Higher Education in Europe. Eds J. Enders, H.F. de Boer, D.F. Westerheijden. AW Rotterdam: Sense Publishers, 2011. P. 1—10.
Korsak K., Korsak Yu. Futurolohichni vymohy do osvity i nauky u novomu stolitti. Vyshcha osvita Ukrainy. 2014. No. 1: 40—46 [in Ukrainian].
Sihaieva L.Ie. Zarubizhnyi dosvid upravlinnia vyshchoiu osvitoiu: osnovni tendentsii. Visnyk Cherkaskoho universytetu. 2017. Vyp. No. 10: 106—112 [in Ukrainian].
Pro osvitu: Zakon Ukrainy vid 05.09.2017 No. 2145-VIII. Vidomosti Verkhovnoi Rady Ukrainy. 2017. No. 38—39: St. 380 [in Ukrainian].
Pro zatverdzhennia pereliku haluzei znan i spetsialnostei, za yakymy zdiisniuietsia pidhotovka zdobuvachiv vyshchoi osvity: Postanova Kabinetu Ministriv Ukrainy vid 29.04.2015 No. 266. Ofitsiinyi visnyk Ukrainy. 2015. No. 38. St. 1147 [in Ukrainian].
Pro vyshchu osvitu: Zakon Ukrainy vid 01.07.2014 No. 1556-VII. Vidomosti Verkhovnoi Rady Ukrainy. 2014. No. 37—38. St. 2004 [in Ukrainian].
Pro zatverdzhennia Litsenziinykh umov provadzhennia osvitnoi diialnosti zakladiv osvity: Postanova Kabinetu Ministriv Ukrainy vid 30.12.2015 No. 1187. Ofitsiinyi visnyk Ukrainy. 2016. No. 7. St. 345 [in Ukrainian].
Pro zatverdzhennia Umov pryiomu na navchannia do vyshchykh navchalnykh zakladiv Ukrainy v 2016 rotsi: Nakaz MON Ukrainy vid 15.10.2015 No. 1085. Ofitsiinyi visnyk Ukrainy. 2015. No. 89. St. 3009 [in Ukrainian].
Pro zatverdzhennia Zmin do Umov pryiomu na navchannia do vyshchykh navchalnykh zakladiv Ukrainy v 2016 rotsi: Nakaz MON Ukrainy vid 02.07.2016 No. 755. Ofitsiinyi visnyk Ukrainy. 2016. No. 53. St. 1876 [in Ukrainian].
Pro zatverdzhennia Polozhennia pro osvitno-kvalifikatsiini rivni (stupenevu osvitu): Postanova KM Ukrainy vid 20.01.1998 No. 65. Ofitsiinyi visnyk Ukrainy. 1998. No. 3. St. 108 [in Ukrainian].
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V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine |
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oai:ojs.economiclaw.kiev.ua:article-2272019-08-05T10:59:20Z HIGHER EDUCATION SERVICES: THE STRUCTURE OF THE PROPOSAL AND THE LEVEL OF COMPETITION УСЛУГИ ВЫСШЕГО ОБРАЗОВАНИЯ: СТРУКТУРА ПРЕДЛОЖЕНИЯ И УРОВЕНЬ КОНКУРЕНЦИИ ПОСЛУГИ ВИЩОЇ ОСВІТИ: СТРУКТУРА ПРОПОЗИЦІЇ ТА РІВЕНЬ КОНКУРЕНЦІЇ Zagirniak, D.M. The renewal of the development strategy requires that higher education establishments make a determining decision — to continue functioning in the developed field of knowledge, expending the specialties spectrum, or to investigate new fields. The accumulated experience of market reforms allowed the establishments to realize the educational potential (the licensed amount) to a greater extent. The conducted unbiased analysis showed the dependence of the implementation of educational potential by institutions of higher education on the degree of competitive struggle in the market of educational services in various fields of knowledge. The structure of the fields of knowledge and specialties at the education services market in Poltava region is the consequence of understanding the educational needs by the educational establishments, which, in this case, follow their own interests. The higher education establishments considered the choice of the most required specialty in several fields of knowledge to be commercially successful. The availability of several establishments in certain fields of knowledge decreased the chances of each establishment to realize its educational potential. The higher the degree of competition in the specialty is the lower the chances of all the establishments are. The higher the establishment’s potential, the more likely it is to win the competition. This general condition is almost always elucidated by a very important circumstance, which makes it impossible to determine the direct relationship between the size of the establishment of higher education and the chance to realize it. This is a qualitative aspect of the potential that reflects competitive advantages. The fact that, for a high degree of competition, some establishment of higher education carry a large set of students with a small licensed volume, while others, having a large license volume, count far fewer students, due to the presence of competitive advantages, which can not always be calculated. There is no direct dependence between the amount of the establishment potential and the chance of its realization. The victory in the competition is determined by the establishment quality aspect reflecting the competitive advantages. Having put a lot of effort into licensing and accreditation, establishments of higher education were extremely reluctant to stop the recruitment of students by specialty. A simple way to increase the level of implementation of the establishments’s capacity is to reduce the licensed volume. At the same time establishments of higher education are constantly choosing another path — improving methods of struggle, which also influences the decisions on optimization of the potential. It will take a long time before economic pragmatism will mount over the ambitions of establishments. The use of «none conservative (medical) treatment», but «surgical interventions» will help establishments to save and maximize the facilities and optimize their range of services. REFERENCES Kirdan O. Transformatsiia tradytsiinoi modeli upravlinnia vyshchymy navchalnymy zakladamy: problemy, poshuky, rishennia. Zbirnyk naukovykh prats Umanskoho derzhavnoho pedahohichnoho universytetu imeni Pavla Tychyny. 2017. Vyp. 2. Ch. 2: 41—50 [in Ukrainian]. Fil O.A., Korsakevych V.V. Osoblyvosti spryiniattia konkurentsii personalom vyshchoho navchalnoho zakladu pryvatnoi formy vlasnosti. Pravnychyi visnyk Universytetu “KROK”. 2011. Vyp. 9: 155—161 [in Ukrainian]. Neusner J., Neusner N. Reaffirming Higher Education. New Brunswick: Transaction Publishing, 2000. Reform of Higher Education in Europe. Eds J. Enders, H.F. de Boer, D.F. Westerheijden. AW Rotterdam: Sense Publishers, 2011. P. 1—10. Korsak K., Korsak Yu. Futurolohichni vymohy do osvity i nauky u novomu stolitti. Vyshcha osvita Ukrainy. 2014. No. 1: 40—46 [in Ukrainian]. Sihaieva L.Ie. Zarubizhnyi dosvid upravlinnia vyshchoiu osvitoiu: osnovni tendentsii. Visnyk Cherkaskoho universytetu. 2017. Vyp. No. 10: 106—112 [in Ukrainian]. Pro osvitu: Zakon Ukrainy vid 05.09.2017 No. 2145-VIII. Vidomosti Verkhovnoi Rady Ukrainy. 2017. No. 38—39: St. 380 [in Ukrainian]. Pro zatverdzhennia pereliku haluzei znan i spetsialnostei, za yakymy zdiisniuietsia pidhotovka zdobuvachiv vyshchoi osvity: Postanova Kabinetu Ministriv Ukrainy vid 29.04.2015 No. 266. Ofitsiinyi visnyk Ukrainy. 2015. No. 38. St. 1147 [in Ukrainian]. Pro vyshchu osvitu: Zakon Ukrainy vid 01.07.2014 No. 1556-VII. Vidomosti Verkhovnoi Rady Ukrainy. 2014. No. 37—38. St. 2004 [in Ukrainian]. Pro zatverdzhennia Litsenziinykh umov provadzhennia osvitnoi diialnosti zakladiv osvity: Postanova Kabinetu Ministriv Ukrainy vid 30.12.2015 No. 1187. Ofitsiinyi visnyk Ukrainy. 2016. No. 7. St. 345 [in Ukrainian]. Pro zatverdzhennia Umov pryiomu na navchannia do vyshchykh navchalnykh zakladiv Ukrainy v 2016 rotsi: Nakaz MON Ukrainy vid 15.10.2015 No. 1085. Ofitsiinyi visnyk Ukrainy. 2015. No. 89. St. 3009 [in Ukrainian]. Pro zatverdzhennia Zmin do Umov pryiomu na navchannia do vyshchykh navchalnykh zakladiv Ukrainy v 2016 rotsi: Nakaz MON Ukrainy vid 02.07.2016 No. 755. Ofitsiinyi visnyk Ukrainy. 2016. No. 53. St. 1876 [in Ukrainian]. Pro zatverdzhennia Polozhennia pro osvitno-kvalifikatsiini rivni (stupenevu osvitu): Postanova KM Ukrainy vid 20.01.1998 No. 65. Ofitsiinyi visnyk Ukrainy. 1998. No. 3. St. 108 [in Ukrainian]. Обновление стратегии развития требует от высших учебных заведений принятия судьбоносного решения: продолжать функционировать в освоенной области знаний, расширяя спектр специальностей, или осваивать новые отрасли. Накопленный опыт рыночных реформ дал возможность определить, какой путь развития позволил заведениям больше реализовать образовательный потенциал (лицензионный объем). Структура отраслей знаний и специальностей рынка образовательных услуг Полтавщины — это следствие понимания образовательных потребностей учебными заведениями, которые при этом руководствуются собственными интересами. Коммерчески удачным высшие учебные заведения считали выбор наиболее востребованной специальности в нескольких отраслях знаний. Наличие в отраслях знаний нескольких заведений снижала шансы каждого из них реализовать образовательный потенциал. Чем выше степень конкуренции по специальности, тем ниже шансы у всех заведений. Прямая зависимость между величиной потенциала учреждения и шансом его реализовать отсутствует. Качественная сторона потенциала учреждения от ражает конкурентные преимущества, детерминирует победу в конкурентной борьбе. Оновлення стратегії розвитку закладів вищої освіти потребує доленосного рішення: або продовжувати функціонувати в освоєній галузі знань, розширюючи спектр спеціальностей, або опановувати нові галузі. Накопичений досвід ринкових реформ дав змогу визначити, який шлях розвитку найбільше сприяє реалізації освітнього потенціалу (ліцензійного обсягу) закладів. Структура галузей знань і спеціальностей ринку освітніх послуг Полтавщини є наслідком розуміння освітніх потреб закладами освіти, які при цьому керуються власними інтересами. Комерційно вдалим заклади вищої освіти вважали вибір найбільш затребуваної спеціальності у декількох галузях знань. Наявність декількох закладів, спеціалізованих в одній галузі знань, знижувала шанси кожного з них на реалізацію освітнього потенціалу. Чим вищий ступінь конкуренції за спеціальністю, тим нижчі шанси у всіх закладів. Пряма залежність між величиною потенціалу закладу і шансом її реалізувати відсутня. Якісний бік потенціалу закладу, який відображає конкурентні переваги, детермінує перемогу у конкурентній боротьбі. V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine 2018-05-30 Article Article application/pdf https://economiclaw.kiev.ua/index.php/economiclaw/article/view/227 10.15407/econlaw.2018.01.105 Economics and Law; No 1 (49) (2018): Economics and Law; 105 - 116 Экономика и право; No 1 (49) (2018): Economics and Law; 105 - 116 Економіка та право; No 1 (49) (2018): Economics and Law; 105 - 116 2523-4838 1681-6277 10.15407/econlaw.2018.01 uk https://economiclaw.kiev.ua/index.php/economiclaw/article/view/227/205 |