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МЕТОДОЛОГІЧНІ ОСНОВИ МАРКЕТИНГОВОГО УПРАВЛІННЯ СУЧАСНИМ МІСТОМ

The nature of marketing management of city is investigated. Goals and principles of a marketing approach to management of today’s city are defined.

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Bibliographic Details
Date:2010
Main Authors: Gudz, P.V., Gudz, M.V.
Format: Article
Language:Ukrainian
Published: V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine 2010
Online Access:https://economiclaw.kiev.ua/index.php/economiclaw/article/view/541
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Journal Title:Economics and Law

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Economics and Law

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