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ПРОЦЕС СТРАТЕГІЧНОГО УПРАВЛІННЮ РОЗВИТКОМ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА: ОБҐРУНТУВАННЯ ПРОАКТИВНОСТІ

The article considers' two types of strategic management: reactive (response of the enterprise to actions of partners, consumers, etc., i. e. the external subject and the internal condition) and proactive (attitude to the enterprise and its actions in the external environment and forecasting of...

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Bibliographic Details
Date:2008
Main Author: Raiko, D.V.
Format: Article
Language:Ukrainian
Published: V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine 2008
Online Access:https://economiclaw.kiev.ua/index.php/economiclaw/article/view/919
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Journal Title:Economics and Law

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Economics and Law

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