ІННОВАЦІЙНІ ІНСТРУМЕНТИ МАРКЕТИНГОВИХ ДОСЛІДЖЕНЬ У МАРКЕТИНГОВІЙ ТОВАРНІЙ ТА КОМУНІКАЦІЙНІЙ ПОЛІТИЦІ ТОРГОВЕЛЬНИХ ЗАКЛАДІВ
The article considers the directions of application of innovative tools of marketing research in the processes of formation of marketing commodity and communication policy of trade establishments. The options for companies to use artificial intelligence tools and in-depth site analysis in the market...
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| Date: | 2020 |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
V. Mamutov Institute of Economic and Legal Research of the National Academy of Sciences of Ukraine
2020
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| Online Access: | https://economiclaw.kiev.ua/index.php/economiclaw/article/view/986 |
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| Journal Title: | Economics and Law |