СУЧАСНІ КОНЦЕПЦІЇ МАРКЕТИНГОВОГО МЕНЕДЖМЕНТУ
The article analyzes and summarizes the theoretical foundations of modern concepts of marketing management in enterprises, considering the latest management trends. Recent scientific studies on the implementation of marketing management systems in Ukrainian enterprises are reviewed. The necessity of...
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| Date: | 2024 |
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| Main Author: | |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Zhytomyr Ivan Franko State University
2024
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| Subjects: | |
| Online Access: | http://eui.zu.edu.ua/article/view/317175 |
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| Journal Title: | Economics. Management. Innovations |