Роль маркетингу у формуванні конкурентоспроможності промислових підприємств на міжнародних ринках: методологія GMC
The article examines the role of marketing in shaping the international competitiveness of industrial enterprises within the context of globalization and transformative changes in Ukraine's economy. It is substantiated that the marketing capability of an enterprise is a key factor in achieving...
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| Date: | 2025 |
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| Main Author: | |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Institute of Industrial Economics of NAS of Ukraine
2025
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| Subjects: | |
| Online Access: | https://ojs.econindustry.org/index.php/ep/article/view/339 |
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| Journal Title: | Economy of Industry |