Управління технологічними змінами в промисловості: синхронізація мотиваційних імперативів і трансформаційного потенціалу для подолання цифрових розривів з ринками ЄС

• Дата: 2026
• Автор: Snigova, Olena Yu.
• Формат: Стаття
• Мова: Українська
• Опубліковано: Institute of Industrial Economics of NAS of Ukraine 2026
• Теми: управління трансформацією; цифровізація промисловості; трансформаційний потенціал; мотиваційні чинники; цифрові розриви; проактивна трансформаційна спроможність; промислова політика
• Онлайн доступ: https://ojs.econindustry.org/index.php/ep/article/view/341
• Назва журналу: Economy of Industry

In the article the theoretical methodological and applied aspects of industrial sector’s technological transformation amid the 4th Industrial revolution are studied.  The author grounds that modern digitalization is an unalternative process of ensuring the intensive development of industry. The scientific novelty of the work consists in renovating the conceptual model of changes’ management through the prism of synchronizing motivational imperatives and transformational potential at the basis of strengthening the capacity of industry for digital transformation.Special attention is paid to clarifying the motivation in the system of industry’s digital transformation management. It is proven that amid global competition traditional motivational factors are transforming into motivational imperatives – objective market requirements, ignoring which leads to technological marginalizaton. The following main groups of imperatives are systematized: reproduction and market positioning; strategic compensation of market shortages; technological intensification. With this digitalization is considered as “technological compensator”, enabling to level the shortage of production resources.In the article the digital capacity determinants of industry of Ukraine and the EU have been studied. Significant digital gaps have been revealed, in particular – in the resources’ supply, infrastructural support and organizational performance. It has been determined that the majority of enterprises in Ukraine now are in the state of reactive adaptation – forced spontaneous adjustment to exogenous requirements and challenges (in particular, ESG standards and CBAM framework), while the European model is oriented at proactive transformation of industrial sector (Industry 4.0/5.0).The renovation of a conceptual model of technological transformation of Ukrainian industry management has been grounded, based on synchronizing the motivational imperatives, transformational potential and industry’s capacity for digital transformation. The proposals are suggested concerning the transition from reactive adaptation policy to the strategy of proactive digital transformation of Ukrainian industry and overcoming digital gaps with the industry of the EU.The following priorities for the formation of a proactive transformational capacity of industry for digital changes are determined: strengthening resource capacity, expanding infrastructural support and increasing digital maturity. The realization of this approach requires: improvement of institutional and infrastructural landscape of digitalization; stimulation of entrepreneurial ecosystem to produce industrial innovations; strengthening regulatory stability; forming the compensatory mechanisms of covering investments’ shortage at the basis of donor and grand financing.Practical importance of the results consists in the possibility to use them in the design of industrial development strategies and business digital maturity programs.