Особливості моделювання ірраціональної поведінки споживачів на товарних ринках
The paper systematizes determinants of irrational consumer decisions in commodity markets and proposes an operational coefficient of propensity to irrational behavior that integrates personality traits (emotional instability, introversion, conformity) with situational drivers (limited time and low a...
Збережено в:
| Дата: | 2026 |
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| Автори: | , |
| Формат: | Стаття |
| Мова: | Англійська |
| Опубліковано: |
Institute of Industrial Economics of NAS of Ukraine
2026
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| Теми: | |
| Онлайн доступ: | https://ojs.econindustry.org/index.php/ep/article/view/344 |
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| Назва журналу: | Economy of Industry |
Репозитарії
Economy of Industry| Резюме: | The paper systematizes determinants of irrational consumer decisions in commodity markets and proposes an operational coefficient of propensity to irrational behavior that integrates personality traits (emotional instability, introversion, conformity) with situational drivers (limited time and low awareness). We outline a hybrid measurement procedure combining surveys, digital analytics and neuromarketing signals, and show how the coefficient can be embedded into demand and marketing-response models for e-commerce. |
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