ФОРМУВАННЯ ПЕРЕДУМОВ ЕКСПОРТНОЇ СТРАТЕГІЇ РОЗВИТКУ ПІДПРИЄМСТВ АГРОПРОДОВОЛЬЧОГО КОМПЛЕКСУ УКРАЇНИ

• Date: 2018
• Main Authors: Ощепков, О. П., Магденко, О. С.
• Format: Article
• Language: Ukrainian
• Published: Odesa National University of Technology 2018
• Online Access: //journals.ontu.edu.ua/index.php/fie/article/view/1057
• Journal Title: Food Industry Economics

In this article current issues of formation of the conditions for the working out of an export strategy forthe development of enterprises of the agro-food complex of Ukraine have been considered. The concept ofthe strategy as a long-term perspective of the enterprise's activities aimed at realizing the goal or its missionthrough various ways, forms and methods has been considered. In the process of researching of the exportstrategy of the enterprise development, scientific developments and views of various authors that characterize one or another side of the export strategy have been used.Any strategy can be developed under certain conditions that have developed at this stage of the enterprise's functioning under the influence of internal and external factors. The authors believe that all strategies can be divided into blocks of strategies, the implementation of which will be the basis for the working outof a single export strategy of the enterprise development. Socio-economic, technical and technological andresource development strategies of the enterprise have been distinguished.The socio-economic strategy includes the issues of organizing, paying and stimulating labor in orderto harmonize the economic interests of all structural divisions of the enterprise and its employees. It hasbeen justified who will directly implement the export strategy, is the level of competence, responsibility andinterest in the implementation of the stated goal of the enterprise has been determined.Technical and technological strategy should help to produce high-quality, resource-saving and safeproducts for the consumer. The resource strategy reflects the availability of labor resources, their professional and qualificationlevel, material and financial resources.To implement the export strategy, the important place is taken by state support of enterprises, without which their effective development is impossible. To implement such support, the authors offer a numberof proposals, the implementation of which will solve this problem. A special place is given to the transition toan innovative type of development, using available loans and investments.