СТРАТЕГІЧНІ РІШЕННЯ ПРОСУВАННЯ НА РИНОК ІННОВАЦІЙНОГО ПРОДУКТУ ЗІ ВТОРИННОЇ СИРОВИНИ ВИНОРОБСТВА
This article discusses the process of forming strategic decisions to promote an innovative productfrom the secondary raw materials of winemaking to the market by the example of OdesaVinprom. Fourfunctional strategies have been developed in accordance with each element of the marketing complex at the...
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| Date: | 2018 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Odesa National University of Technology
2018
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| Online Access: | //journals.ontu.edu.ua/index.php/fie/article/view/1060 |
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| Journal Title: | Food Industry Economics |