ЗАСТОСУВАННЯ СТРАТЕГІЇ «БЛАКИТНОГО ОКЕАНУ» У ВИНОРОБНІЙ ГАЛУЗІ УКРАЇНИ
The research examines the nature and characteristics of the "blue ocean" strategy application in ahighly competitive environment, the theoretically grounded the necessity and sequence of the implementtion of the Blue Ocean Strategy in the wine industry of UkraineThe paper proposes a new st...
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| Date: | 2019 |
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| Main Authors: | , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Odesa National University of Technology
2019
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| Online Access: | //journals.ontu.edu.ua/index.php/fie/article/view/1294 |
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| Journal Title: | Food Industry Economics |