ЗАСТОСУВАННЯ СТРАТЕГІЇ «БЛАКИТНОГО ОКЕАНУ» У ВИНОРОБНІЙ ГАЛУЗІ УКРАЇНИ

The research examines the nature and characteristics of the "blue ocean" strategy application in ahighly competitive environment, the theoretically grounded the necessity and sequence of the implementtion of the Blue Ocean Strategy in the wine industry of UkraineThe paper proposes a new st...

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Bibliographic Details
Date:2019
Main Authors: Didukh, S., Aoun, V.
Format: Article
Language:Ukrainian
Published: Odesa National University of Technology 2019
Online Access://journals.ontu.edu.ua/index.php/fie/article/view/1294
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Journal Title:Food Industry Economics

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Food Industry Economics