Сучасні інструменти оцінки конкурентоспроможності сільськогосподарського підприємства

• Datum: 2019
• Hauptverfasser: Найда, І. С., Найда, А. В., Галицький, О. М.
• Format: Artikel
• Sprache: Ukrainisch
• Veröffentlicht: Odesa National University of Technology 2019
• Online Zugang: //journals.ontu.edu.ua/index.php/fie/article/view/1396
• Назва журналу: Food Industry Economics

The main objective of the study is to develop and substantiate proposals to ensure a high level ofcompetitiveness of agricultural enterprises through the use of modern tools for its evaluation. The object ofresearch is the agricultural enterprises of the Shiryaevo district of Odessa region, which have a common  geographical location and, accordingly, have similar natural and climatic conditions, organizational and legalform, and are specialized on the production of grain and technical crops. The results of the scientific research indicate that there is no single approach to the development of a system of indicators for assessingthe level of competitiveness of the enterprise. The necessity of using different methods of assessing the enterprises competitiveness, which will provide the most thorough results, will enable to determine the strategicposition of each enterprise, which is important for the strategic directions develpoment, has been substantiated.The assessment of the competitiveness of agricultural enterprises using modern tools (competitiveness profile, polygon of competitiveness, benchmarking) has been conducted. In order to strengthen theirpositions in the domestic market, it is expedient for agricultural enterprises to pay attention to such components of competitiveness, as the quality of manufactured products and average prices for its implementation,the improvement of the organization of innovation activities, the development of logistics and the formation ofeffective marketing strategies. The directions of increase of the agricultural enterprises competitiveness, theintroduction of which will allow to increase volumes of agricultural products production, to strengthen exportpotential, to reduce labor costs and funds, to receive profits to ensure expanded reproduction in agricultureeconomy of the country have been substantiated.