Роль нематеріальних активів у формуванні інноваційного розвитку підприємства

• Datum: 2019
• Hauptverfasser: Вігуржинська, С. Ю., Колесник, В. І.
• Format: Artikel
• Sprache: Ukrainisch
• Veröffentlicht: Odesa National University of Technology 2019
• Online Zugang: //journals.ontu.edu.ua/index.php/fie/article/view/1397
• Назва журналу: Food Industry Economics

The article draws attention to strengthening the role of intangible assets in the effective functioning ofthe organization and increasing the value of the business as a whole. The main types of intangible assetsand objects of intellectual property have been considered. Their role in the process of forming innovativebusiness development has been shown. The place of intellectual resources as a set of knowledge, skills,level and quality of education has been analyzed. They are realized in the form of obtaining patents, licenses, skills development and qualifications of people in order to increase the organization's innovative attractiveness. Increasing of the intellectual resources role is the base of the company's creative policy, whichcontributes to the effective strategy development for progress and competitiveness of the enterprise. Therelationship between use of intellectual resources and achievement of commercial success by an enterprisethrough the introduction of a wide range of innovative technologies has been shown. Attention is drawn tothe need for certification, compliance of the management system with modern requirements and internationalstandardization of products. The examples of managers’ strategic mistakes have been given and the resultsof their incompetent actions on the development of the company in a dynamic market have been shown. Itwas stated in the article that the ability to transform intellectual capital into assets (licenses, brands, intellectual property rights) assists to forming of a competitive enterprise, obtain real financial benefits from its intellectual property and provide the innovative character of enterprise development. The protection of intellectualproperty and the rational combination of intellectual resources, regular process of training and raising thelevel of employees' skills will contribute to the successful development of the innovative potential of enterprises.