Сценарії та стратегічні напрями інноваційного розвитку регіонального ринку зерна й продуктів його переробки на засадах глокалізації *

• Datum: 2019
• 1. Verfasser: В., Нікішина О.
• Format: Artikel
• Sprache: Ukrainian
• Veröffentlicht: Odesa National University of Technology 2019
• Online Zugang: //journals.ontu.edu.ua/index.php/fie/article/view/1540
• Назва журналу: Food Industry Economics

In the article the methodological aspects of commodity market glocalization have been grounded, attention has been focused on the target orientation of this process - ensuring effective integration of local markets into the global space on the basis of realization of economic interests of the region / state. The main principles of market glocalization has been defined, namely: priority of economic interests of the state / region, parity of local-global interactions, efficiency, ecology, formalization. A four-stage procedure for diagnostics of commodity market glocalization is proposed, the results of which form an analytical basis for the development ofstrategies and mechanisms for innovative development of regional markets on the basis of glocalization.  The main problems of innovative development of strategic grain market and products of its processingin Odessa region have been identified. It has been noted that in Odessa region and the country as a whole,market glocalization is of a raw material nature that does not correspond to their economic interests and doesnot facilitate the introduction of innovations in the grain field and the development of local territories. The basiceconomic interests of the region in the grain market and products of its processing with the emphasis on ensuring the food and environmental security of the region, efficient use of its resource potential, optimization of market added value have been substantiated.In accordance with the methodological bases of market glocalization, four scenarios of innovative development of the regional grain market and its products have been identified, reflecting the relationship between the degree of realization of the economic interests of the region and the degree of glocalization of themarket. The feasibility of implementing the fourth scenario, focused on increasing the production and export ofgrain and bread products, has been proved.According to the results of empirical research, strategic directions and instruments of innovative development of the regional grain market and products of its processing on the basis of glocalization have beensubstantiated. The emphasis is on changing the vector of market glocalization from raw materials toprocessing, introduction of advanced resource-saving technologies in all sectors of the market, gradual importsubstitution of processing products for increasing value added, as the main resource for sustainable innovativemarket development.