Аналіз тенденцій розвитку регіональних ринків мінеральної води України
Nowadays, in the conditions of transformation and dynamic development of new sectors of theeconomy, taking into account positive macroeconomic dynamics and the socio-environmental impact of factors (exacerbating of the environmental situation, increasing interest in strengthening cultural traditions...
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| Datum: | 2020 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | Ukrainian |
| Veröffentlicht: |
Odesa National University of Technology
2020
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| Online Zugang: | //journals.ontu.edu.ua/index.php/fie/article/view/1736 |
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| Назва журналу: | Food Industry Economics |
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Food Industry Economics| Zusammenfassung: | Nowadays, in the conditions of transformation and dynamic development of new sectors of theeconomy, taking into account positive macroeconomic dynamics and the socio-environmental impact of factors (exacerbating of the environmental situation, increasing interest in strengthening cultural traditions,changing consumer stereotypes), the development of the mineral water market takes a leading positionwhere a dominant trend is an analysis of the development of regional markets.The article presents the analysis and monitoring of the state of production and development trends ofthe regional mineral water market, assesses balneological reserves in the regions, and highlights the mainbrands of mineral water in a regional context. Emphasis was placed on leveling factors that negatively affectthe economic development of the region, promotion and access to other areas through the preservation andstrengthening of regional characteristics of mineral water. In terms of regional differentiation of mineral waterproduction capacities in Ukraine, four main areas can be highlighted: Transcarpathian, Lviv, Poltava andIvano-Frankivsk, where the main production capacities for the extraction and sale of mineral water are concentrated.The relevance of the analysis is due to the possibility of revealing the prospects for the developmentof tourism, recreational activities, resort management at the regional level, the extraction and bottling of mineral waters.In general, favorable climatic conditions, availability of a large amount of water resources, mineraltable and medical-table water deposits, historical cultural monuments determine the role of Ukraine as animportant recreational region, success of which can be achieved through sectoral coordination, updating ofproduction and marketing base, increasing product competitiveness |
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