Виробничий потенціал молокопереробних підприємств України у контексті євроінтеграційного розвитку

• Дата: 2021
• Автор: Крюкова, І. О.
• Формат: Стаття
• Мова: Ukrainian
• Опубліковано: Odesa National University of Technology 2021
• Онлайн доступ: //journals.ontu.edu.ua/index.php/fie/article/view/1985
• Назва журналу: Food Industry Economics

One of the strategic in the field of agro-industrial production is the dairy industry of Ukraine. It formsthe basis for ensuring the country's food security and is promising from the standpoint of increasing the export potential of the national economy. At the same time, over the past decades, there has been a significantdecrease in the use of the industry's production potential. This is characterized by a sharp decline in the production of raw milk and the main types of dairy products.Today Ukraine is losing its position in the world and European dairy products market. Analysis of thestructure and main trends of the EU countries' milk and dairy products market showed that Ukraine has practically no prospects for the supply of raw milk to the European market. The structure of finished products of dairy processing enterprises of the EU countries and Ukraine has significant differences. Today, the exportof dairy products from the EU countries has been directed to the USA, China, Saudi Arabia, and North African countries. The export of cheese from the EU countries to Ukraine has also increased up to 30% over thepast year.The export volume of Ukrainian dairy products to the European market is insignificant. Ukrainian export of dairy products does not use all the possibilities of the tariff quota mechanism, determined by economic agreements with the EU countries. A wide range of products, quality, price and popularity of dairy brandsare the main competitive advantages of European dairy products over national products.One of the main problems of the domestic dairy industry is the low level of state financial support,which is 40-80 times less than in the EU countries. The results of the study and forecasts of the world's leading organizations showed that the volume of the world milk and dairy products market will grow. China, thecountries of the Middle East and North Africa will become promising directions of export of dairy products forUkraine in the near future. The main strategies for the competitive advantages of Ukrainian dairy companiesshould be the strategy of product diversification and cost reduction.