Національний бренд – фактор підвищення конкурентоспроможності підприємств індустрії гостинності
The article is devoted to the study of theoretical aspects of the competitiveness of national brands of the hospitality industry. The works of domestic and foreign scientists working in the field of national brand research have been analyzed, and the main differences in research areas have been rev...
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| Date: | 2023 |
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| Main Authors: | , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Odesa National University of Technology
2023
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| Online Access: | //journals.ontu.edu.ua/index.php/fie/article/view/2678 |
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| Journal Title: | Food Industry Economics |