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Національний бренд – фактор підвищення конкурентоспроможності підприємств індустрії гостинності

The article is devoted to the study of theoretical aspects of the competitiveness of national brands of the hospitality industry. The works of domestic and foreign scientists working in the field of national brand research have been analyzed, and the main differences in research areas have been rev...

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Bibliographic Details
Date:2023
Main Authors: Савенко, І., Седікова, І.
Format: Article
Language:Ukrainian
Published: Odesa National University of Technology 2023
Online Access://journals.ontu.edu.ua/index.php/fie/article/view/2678
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Journal Title:Food Industry Economics

Institution

Food Industry Economics

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