Стратегічний менеджмент у стартапах: практики впровадження бізнес-стратегій для досягнення стійкого розвитку
This article is dedicated to the analysis of strategic management in startups, particularly the practices of implementing business strategies for achieving sustainable development. Strategic management in startups is a key element for achieving sustainable development in a competitive business envi...
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| Date: | 2023 |
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| Main Authors: | , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Odesa National University of Technology
2023
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| Online Access: | //journals.ontu.edu.ua/index.php/fie/article/view/2799 |
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| Journal Title: | Food Industry Economics |
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Food Industry Economics| Summary: | This article is dedicated to the analysis of strategic management in startups, particularly the practices of implementing business strategies for achieving sustainable development. Strategic management in startups is a key element for achieving sustainable development in a competitive business environment. This article explores the practices of implementing business strategies in startups and their impact on sustainable development. It examines the role of strategic planning in successful startups and the influence of innovations on their development. The approaches to strategic management in startups and traditional enterprises have also been compared. The research results indicate that successful startups actively use strategic planning and innovation for stable growth and competitiveness. Comparing approaches to strategic management reveals that they share common and distinct features depending on the specific organizational environment. Specifically, startups often use more flexible and adaptive approaches to planning and strategy implementation, allowing them to respond more quickly to changing market conditions and consumer demands. Meanwhile, traditional enterprises often adhere to more stable and predictable strategies, focused on long-term planning and risk minimization. This article helps to understand the most effective practices for startups in implementing strategies for achieving sustainable development and successful market functioning. It emphasizes the importance of an innovative approach, partnership, the use of new technologies, and attracting investment to support the growth and development of startups. Additionally, the article provides valuable recommendations on adapting strategic management to the specifics of startups, considering their dynamism, limited resources, and the necessity of quick adaptation to changing market environments. Thus, the article makes a significant contribution to the understanding of strategic management in startups, highlighting the importance of a comprehensive approach to implementing business strategies for ensuring their sustainable development. It provides valuable guidelines and recommendations for entrepreneurs, investors, and researchers interested in studying and supporting startups in the modern business environment.
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