Теоретичні підходи до трактування категорії «Брендинг регіонів»
The article substantiates scientific and theoretical approaches to the interpretation of the essential understanding of the concepts «brand», «place brand», «regional brand». Attention is focused on the fact that regional branding is a strategic process of creating and managing the image of a certa...
Saved in:
| Date: | 2023 |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Odesa National University of Technology
2023
|
| Online Access: | //journals.ontu.edu.ua/index.php/fie/article/view/2801 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Journal Title: | Food Industry Economics |