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Теоретичні підходи до трактування категорії «Брендинг регіонів»

The article substantiates scientific and theoretical approaches to the interpretation of the essential understanding of the concepts «brand», «place brand», «regional brand». Attention is focused on the fact that regional branding is a strategic process of creating and managing the image of a certa...

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Bibliographic Details
Date:2023
Main Author: Газуда, С. М.
Format: Article
Language:Ukrainian
Published: Odesa National University of Technology 2023
Online Access://journals.ontu.edu.ua/index.php/fie/article/view/2801
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Journal Title:Food Industry Economics

Institution

Food Industry Economics

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