Конкурентне середовище розвитку підприємств на українському ринку хліба та хлібобулочних виробів в умовах збурень
The aim of the study is to identify the specifics of the competitive environment in the bread and bakery products market and evaluate the prospects for the development of bakery enterprises under the influence of COVID-19 and full-scale invasion. The analysis of the operating environment of enterpri...
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| Date: | 2024 |
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| Main Authors: | , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Odesa National University of Technology
2024
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| Online Access: | //journals.ontu.edu.ua/index.php/fie/article/view/2889 |
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| Journal Title: | Food Industry Economics |
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Food Industry Economics| Summary: | The aim of the study is to identify the specifics of the competitive environment in the bread and bakery products market and evaluate the prospects for the development of bakery enterprises under the influence of COVID-19 and full-scale invasion.
The analysis of the operating environment of enterprises in the Ukrainian bread and bakery products market revealed a number of key factors influencing their activities and competitiveness. The concentration on factors such as stable production, reliable logistics, the presence of a wide range of products, and active foreign economic activity underscores the importance of adhering to a developed and well-organized bakery sector to ensure food security in the country.
The state of the bread and bakery products market during periods of turmoil (COVID-19 pandemic and war) has been investigated. The dynamics of key market parameters for bread and bakery products in Ukraine for the period 2015-2021 were analyzed. An analysis of the dynamics of import costs and export income of bakery products in Ukraine for 2016-2022 was conducted. The level of competition in the bread and bakery products market was evaluated using quantitative concentration indicators such as: the Herfindahl-Hirschman Index, the Linda Index, the Gini Index. Based on the results of market concentration assessment in 2021, it was found that "Breadprom Concern", LLC KVF "ROMA", LLC "Kyiv Bread" entered the core of the analyzed market; in 2022 - Breadprom Concern", LLC KVF "ROMA", LLC "Kyiv Bread" and LLC "Kyiv Regional Bakery Complex". SWOT analysis was used to identify internal strengths and weaknesses, as well as external factors influencing the bakery production sector |
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