Роль цифрових маркетингових стратегій у розвитку малого та середнього бізнесу в умовах економічного відновлення України
The essay highlights the importance of digital marketing methods in modern business practices while examining their influence in Ukraine's economic recovery. The study looks at the theoretical underpinnings and real-world uses of digital marketing tools in Ukraine's post-crisis economic la...
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| Date: | 2024 |
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| Main Authors: | , |
| Format: | Article |
| Language: | Ukrainian |
| Published: |
Odesa National University of Technology
2024
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| Online Access: | //journals.ontu.edu.ua/index.php/fie/article/view/3061 |
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| Journal Title: | Food Industry Economics |
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Food Industry Economics| Summary: | The essay highlights the importance of digital marketing methods in modern business practices while examining their influence in Ukraine's economic recovery. The study looks at the theoretical underpinnings and real-world uses of digital marketing tools in Ukraine's post-crisis economic landscape. The study emphasizes how digital platforms like social media, search engine optimization (SEO), content marketing, and online advertising are becoming more and more important for the expansion and sustainability of businesses. Digital marketing techniques are now essential for companies looking to expand and regain market positions, according to a comprehensive analysis of current scientific publications and analytical reports. According to the report, businesses that use digital communication channels and data-driven marketing strategies are better able to adjust to shifting consumer preferences and market conditions. The report also emphasizes how crucial it is to include automation, big data analytics, and artificial intelligence into digital marketing in order to improve client engagement and streamline corporate processes. The paper also looks into the difficulties in implementing digital marketing tactics in Ukraine, such as the requirement for specialized knowledge, legal restrictions, and limits in digital infrastructure. It draws attention to the significance that international collaborations, private sector investments, and government programs play in creating an atmosphere that is favorable to digital transformation. The study also looks at how digital marketing affects small and medium-sized businesses (SMEs), highlighting how they may use digital technologies to build their brands and penetrate markets at a low cost. According to the research findings, companies looking to navigate economic uncertainty and achieve sustainable growth must have a thorough and flexible approach to digital marketing. In order to improve the efficiency of digital marketing in Ukraine's economic recovery, the essay ends by providing strategic recommendations for companies, decision-makers, and scholars. Subsequent study avenues encompass a more thorough examination of consumer behavior patterns, the efficacy of particular digital marketing strategies, and the enduring consequences of digital transformation on Ukraine's economic environment. |
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