Організаційно-економічні механізми інноваційного розвитку та підвищення конкурентоспроможності туристичних підприємств у контексті міжнародного та регіонального управління

• Дата: 2025
• Автори: Добрянська, Наталія, Лебедєва, Віра, Курченко, Денис, Орел, Вероніка
• Формат: Стаття
• Мова: Ukrainian
• Опубліковано: Odesa National University of Technology 2025
• Онлайн доступ: //journals.ontu.edu.ua/index.php/fie/article/view/3171
• Назва журналу: Food Industry Economics

Given the complexity and multi-level nature of the industry management, the main objective of this study is to comprehensively study and identify mechanisms for the development of innovations for tourism companies in order to increase their competitiveness in the global economy. This article emphasizes the urgent need to implement new organizational and financial instruments, implement digital technologies and develop new human resource management schemes to ensure flexibility in addressing new challenges. Also mentioned are the development of regional tourism clusters, the promotion of local brands and concerted efforts to involve the community in tourism decision-making processes. Another call for rethinking tourism management strategies is the change in consumer attitudes, stricter environmental requirements and the growing demand for individualized and culturally oriented products, all of which create new challenges in everyday life within which new solutions and ways must be invented. Innovation is no longer an option; it is becoming an increasingly important requirement for the successful functioning and development of businesses in a competitive environment. The transition from profit to a compromise between the preservation of cultural heritage and the sustainable use of natural resources is an iron rule of strategic management of the industry. The results and methods of this study are applicable as a basis for the development of effective innovation policies in the tourism industry at the regional and national levels. The results of the study will have practical significance for tourism management experts, municipal officials, businessmen and teachers who are interested in developing their innovation competence. The competitive environment sets requirements for the supply system, mission and innovative reconstruction program. Consumers, for their part, set the vector of evolution through the service system, feedback and participation in the information bank of claims and wishes. Target groups of consumers are the most significant in determining the strategic guidelines of a tourism enterprise, since their segmentation based on socio-economic, demographic, professional and behavioral characteristics allows adapting tourism services to real market needs. In the process of strengthening the innovative potential of tourism enterprises, special attention should be paid to the creation of an adaptive organizational structure that allows for prompt response to changes in the regional and international tourism environment. Such structures should be flexible, networked, with a high level of decentralization of decision-making. This ensures the effective implementation of innovations, especially in the field of digitalization of tourism services, personalization of the tourism product and automation of customer service.