МОДЕРНІЗАЦІЯ ПІДВИЩЕННЯ КВАЛІФІКАЦІЇ ФАХІВЦІВ З ІНТЕЛЕКТУАЛЬНОЇ ВЛАСНОСТІ У ЗАКЛАДАХ ВИЩОЇ ОСВІТИ

• Datum: 2025
• Hauptverfasser: BROVDII , A., LUNIACHEK, V., SOROCHAN , T., POHORIELOVA , T., CHERNENKO , Yu.
• Format: Artikel
• Sprache: English
• Veröffentlicht: PH “Akademperiodyka” 2025
• Schlagworte: інноваційна діяльність; компетентнісний підхід; модернізація освітніх послуг; підвищення кваліфікації у сфері інтелектуальної власності у закладах вищої освіти; маркетингове дослідження освітніх послуг; франчайзинг
• Online Zugang: https://scinn-eng.org.ua/ojs/index.php/ni/article/view/1226
• Назва журналу: Science and Innovation

Introduction. The growing demands of the labor market and the innovation-driven economy have necessitated the preparation of a new generation of professionals. Such training shall be carried out in higher education institutions through competency-based, professional, and innovative learning that addresses contemporary challenges. Modernizing the process of professional development in the field of intellectual property (IP) is crucial for enhancing the competitiveness of professionals in the labor market and for generating additional income by integrating IP initiatives into economic circulation.Problem Statement. The current system of professional development for teaching staff in the field of intellectual property remains largely formalized and requires modernization in line with the challenges of today’s innovation economy. This situation highlights the need to identify effective approaches and tools to improve the system.Purpose. The purpose of this study is to apply a competency-based approach and to analyze the educational services market in order to develop an effective professional development system for higher education staff in the field of intellectual property.Results. The importance of improving the qualifications of intellectual property specialists in higher education institutions has been substantiated. Reforms in this area, combined with Ukraine’s transition toward an innovation-based development path, have increased the demand for highly qualified personnel capable of actively participating in innovative activities. To address this need, a competency-based approach has been proposed as the foundation for developing a modern professional development system. The advantages of this approach over traditional methods are identified, and key areas for acquiring IP-related knowledge are outlined, including their application by higher education staff in their professional activities. An algorithm for modernizing the professional development system in the IP field has been proposed, with emphasis placed on conducting marketing research of educational services in IP and transferring rights to such services through franchising agreements.Conclusions. The outcomes of professional development in the IP field depend on the active engagement of educators in innovative pedagogical practices and on their ability to implement timely IP protection measures. These outcomes, in turn, influence the effective application of new competencies in the educational process and foster the active participation of students in innovation.