ІНВЕСТИЦІЙНА ПРИВАБЛИВІСТЬ БУДІВЕЛЬНИХ ПІДПРИЄМСТВ: КОНЦЕПТУАЛЬНІ ПОЛОЖЕННЯ ТА ОЦІНКА

• Дата: 2026
• Автори: MAMONOV, K., KANIVETS, O., KHAILO, Ya., HAIDENKO, S., BOGINSKA, L.
• Формат: Стаття
• Мова: Англійська
• Опубліковано: PH “Akademperiodyka” 2026
• Теми: будівельні підприємства; інвестиції; теоретико-методичний підхід; оцінка; методи; моделі.
• Онлайн доступ: https://scinn-eng.org.ua/ojs/index.php/ni/article/view/915
• Назва журналу: Science and Innovation

Introduction. Transformational processes in the economy necessitate a reconsideration of approaches to defining the investment attractiveness of enterprises. To ensure the effective functioning of economic entities, a regulatory, legal, and information-analytical framework has been established, enabling the adoption of well-grounded managerial decisions.Problem Statement. Certain contradictions persist in the practical implementation of this framework at construction enterprises. At the same time, transformations occurring within the construction sector serve as important indicators of the overall effectiveness of the national economy.Purpose. The purpose of this study is to develop and implement theoretical and methodological approaches, as well as practical tools, for identifying and assessing the investment attractiveness of construction enterprises.Materials and Methods. The study is based on statistical data and operational materials from the business activities of construction corporations, including HC Kyivmiskbud, PJSC Trust Zhytlobud-1PJSC, KDBK PJSC, Sumbud PJSC, and Zhytlobud-2LLC. Mathematical and statistical methods, as well as evaluation and situational modeling techniques have been applied.Results. Theoretical and methodological provisions related to investment attractiveness have been systematized, and an integrated definition of the investment attractiveness of construction enterprises has been proposed. Investment attractiveness is interpreted as a system formed by the interaction of financial-economic, innovative, spatial, urban-planning, environmental, stakeholder-related, and security factors. The interaction of these factors creates a quantitative basis for informed managerial decision-making within the enterprise development system. The study has substantiated theoretical and methodological approaches to assessing the investment attractiveness of construction enterprises and identifies directions for their development and implementation in urban development practice.Conclusions. The proposed approach has enabled a systematic consideration of key factors and the formation of an objective quantitative foundation for managerial decision-making. The developed system of indicators and the application of modern assessment methods have made it possible to objectively determine the level of investment attractiveness, identify problem areas, and substantiate directions for improving enterprise performance. The results have practical significance for application in managerial and investment practices within the construction industry.