Approaches to Modelling Marketing Strategies in E-Commerce
Introduction. Increasing the efficiency of business activities requires developing a marketing strategy using e-commerce to attract a wide range of customers and maximise the company's income. The key marketing metric for most companies is the customer lifetime value indicator, which is why stu...
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| Datum: | 2024 |
|---|---|
| Hauptverfasser: | , , , |
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
Dr. Viktor Koval
2024
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| Online Zugang: | https://ees-journal.com/index.php/journal/article/view/264 |
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| Назва журналу: | Economics Ecology Socium |