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Approaches to Modelling Marketing Strategies in E-Commerce

Introduction. Increasing the efficiency of business activities requires developing a marketing strategy using e-commerce to attract a wide range of customers and maximise the company's income. The key marketing metric for most companies is the customer lifetime value indicator, which is why stu...

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Bibliographic Details
Date:	2024
Main Authors:	Afanasyev, Kostyantyn, Hanechko, Iryna, Trubei, Oksana, Lukhanina, Kateryna
Format:	Article
Language:	English
Published:	Dr. Viktor Koval 2024
Online Access:	https://ees-journal.com/index.php/journal/article/view/264
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Journal Title:	Economics Ecology Socium

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Economics Ecology Socium

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