Approaches to Modelling Marketing Strategies in E-Commerce

• Datum: 2024
• Hauptverfasser: Afanasyev, Kostyantyn, Hanechko, Iryna, Trubei, Oksana, Lukhanina, Kateryna
• Format: Artikel
• Sprache: English
• Veröffentlicht: Dr. Viktor Koval 2024
• Online Zugang: https://ees-journal.com/index.php/journal/article/view/264
• Назва журналу: Economics Ecology Socium

Introduction. Increasing the efficiency of business activities requires developing a marketing strategy using e-commerce to attract a wide range of customers and maximise the company's income. The key marketing metric for most companies is the customer lifetime value indicator, which is why stu...