Marketing Strategy Development in the Management of Industrial Enterprise Competitiveness

• Date: 2025
• Main Authors: Pysarenko, Volodymyr, Kriuchko, Lesia, Ostapenko, Tetiana, Kubetska, Olga
• Format: Article
• Language: English
• Published: Dr. Viktor Koval 2025
• Subjects: marketing; strategy; competitiveness; enterprise; brand management; financial resources.
• Online Access: https://ees-journal.com/index.php/journal/article/view/295
• Journal Title: Economics Ecology Socium

Introduction. The rapid changes in external and internal factors form the features that ensure the competitiveness of enterprises. This requires not only a revision of marketing strategies and their objectives, but also a reconsideration of approaches to developing long-term marketing plans, as exte...