Marketing Strategy Development in the Management of Industrial Enterprise Competitiveness
Introduction. The rapid changes in external and internal factors form the features that ensure the competitiveness of enterprises. This requires not only a revision of marketing strategies and their objectives, but also a reconsideration of approaches to developing long-term marketing plans, as exte...
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| Date: | 2025 |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
Dr. Viktor Koval
2025
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| Subjects: | |
| Online Access: | https://ees-journal.com/index.php/journal/article/view/295 |
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| Journal Title: | Economics Ecology Socium |