The Impact of Human Capital Transformation on Marketing-Driven Strategic Management of Organisational Competitiveness

• Дата: 2026
• Автори: Kuzmynchuk, Nataliia, Kutsenko, Tetiana, Aloshyn, Serhii, Volkov, Albert
• Формат: Стаття
• Мова: Англійська
• Опубліковано: Dr. Viktor Koval 2026
• Теми: Human Capital; Consumer; Marketing; Competitiveness; Adaptive Mechanism.
• Онлайн доступ: https://ees-journal.com/index.php/journal/article/view/330
• Назва журналу: Economics Ecology Socium

Background. The global economy is operating amid increasing turbulence, driving deep demographic transformations, large-scale migration flows, and instability in consumer demand. Accordingly, human capital becomes a system-forming factor in sustainable organisational competitiveness, as it determine...