Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today's Challenges
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| Date: | 2020 |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
2020
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| Series: | Business Inform |
| Online Access: | http://jnas.nbuv.gov.ua/article/UJRN-0001146265 |
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| Journal Title: | Library portal of National Academy of Sciences of Ukraine | LibNAS |
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Library portal of National Academy of Sciences of Ukraine | LibNAS| id |
open-sciencenbuvgovua-12400 |
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open-sciencenbuvgovua-124002024-02-25T17:57:15Z Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today's Challenges L. M. Yancheva O. V. Zhehus M. V. Mykhailova 2222-4459 2020 en Business Inform http://jnas.nbuv.gov.ua/article/UJRN-0001146265 Article |
| institution |
Library portal of National Academy of Sciences of Ukraine | LibNAS |
| collection |
Open-Science |
| language |
English |
| series |
Business Inform |
| spellingShingle |
Business Inform L. M. Yancheva O. V. Zhehus M. V. Mykhailova Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today's Challenges |
| format |
Article |
| author |
L. M. Yancheva O. V. Zhehus M. V. Mykhailova |
| author_facet |
L. M. Yancheva O. V. Zhehus M. V. Mykhailova |
| author_sort |
L. M. Yancheva |
| title |
Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today's Challenges |
| title_short |
Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today's Challenges |
| title_full |
Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today's Challenges |
| title_fullStr |
Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today's Challenges |
| title_full_unstemmed |
Branding as an Instrument for Creating the Attractiveness of Higher Education Institution in Today's Challenges |
| title_sort |
branding as an instrument for creating the attractiveness of higher education institution in today's challenges |
| publishDate |
2020 |
| url |
http://jnas.nbuv.gov.ua/article/UJRN-0001146265 |
| work_keys_str_mv |
AT lmyancheva brandingasaninstrumentforcreatingtheattractivenessofhighereducationinstitutionintoday039schallenges AT ovzhehus brandingasaninstrumentforcreatingtheattractivenessofhighereducationinstitutionintoday039schallenges AT mvmykhailova brandingasaninstrumentforcreatingtheattractivenessofhighereducationinstitutionintoday039schallenges |
| first_indexed |
2025-07-17T12:19:57Z |
| last_indexed |
2025-07-17T12:19:57Z |
| _version_ |
1850412156991832064 |