The Motivational Basis of Brand Choice: the Psycho-Emotional Aspect

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Bibliographische Detailangaben
Datum:2019
1. Verfasser: Yu. Boienko
Format: Artikel
Sprache:Englisch
Veröffentlicht: 2019
Schriftenreihe:Business Inform
Online Zugang:http://jnas.nbuv.gov.ua/article/UJRN-0001002949
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Назва журналу:Library portal of National Academy of Sciences of Ukraine | LibNAS

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Library portal of National Academy of Sciences of Ukraine | LibNAS
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author Yu. Boienko
author_facet Yu. Boienko
author_sort Yu. Boienko
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spelling open-sciencenbuvgovua-185622024-02-26T22:01:02Z The Motivational Basis of Brand Choice: the Psycho-Emotional Aspect Yu. Boienko 2222-4459 2019 en Business Inform http://jnas.nbuv.gov.ua/article/UJRN-0001002949 Article
spellingShingle Business Inform
Yu. Boienko
The Motivational Basis of Brand Choice: the Psycho-Emotional Aspect
title The Motivational Basis of Brand Choice: the Psycho-Emotional Aspect
title_full The Motivational Basis of Brand Choice: the Psycho-Emotional Aspect
title_fullStr The Motivational Basis of Brand Choice: the Psycho-Emotional Aspect
title_full_unstemmed The Motivational Basis of Brand Choice: the Psycho-Emotional Aspect
title_short The Motivational Basis of Brand Choice: the Psycho-Emotional Aspect
title_sort motivational basis of brand choice: the psycho-emotional aspect
url http://jnas.nbuv.gov.ua/article/UJRN-0001002949
work_keys_str_mv AT yuboienko themotivationalbasisofbrandchoicethepsychoemotionalaspect
AT yuboienko motivationalbasisofbrandchoicethepsychoemotionalaspect