Marketing Transformations in a Digital Economy: Imperatives and Obstacles
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| Date: | 2019 |
|---|---|
| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
2019
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| Series: | Business Inform |
| Online Access: | http://jnas.nbuv.gov.ua/article/UJRN-0001055957 |
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| Journal Title: | Library portal of National Academy of Sciences of Ukraine | LibNAS |
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Library portal of National Academy of Sciences of Ukraine | LibNAS| _version_ | 1859507555270656000 |
|---|---|
| author | H. M. Kolomiiets O. V. Melentsova V. H. Shtuchnyi N. B. Sushchenko |
| author_facet | H. M. Kolomiiets O. V. Melentsova V. H. Shtuchnyi N. B. Sushchenko |
| author_sort | H. M. Kolomiiets |
| collection | Open-Science |
| first_indexed | 2025-07-17T13:47:36Z |
| format | Article |
| id | open-sciencenbuvgovua-21663 |
| institution | Library portal of National Academy of Sciences of Ukraine | LibNAS |
| language | English |
| last_indexed | 2025-07-17T13:47:36Z |
| publishDate | 2019 |
| record_format | dspace |
| series | Business Inform |
| spelling | open-sciencenbuvgovua-216632024-02-26T22:11:26Z Marketing Transformations in a Digital Economy: Imperatives and Obstacles H. M. Kolomiiets O. V. Melentsova V. H. Shtuchnyi N. B. Sushchenko 2222-4459 2019 en Business Inform http://jnas.nbuv.gov.ua/article/UJRN-0001055957 Article |
| spellingShingle | Business Inform H. M. Kolomiiets O. V. Melentsova V. H. Shtuchnyi N. B. Sushchenko Marketing Transformations in a Digital Economy: Imperatives and Obstacles |
| title | Marketing Transformations in a Digital Economy: Imperatives and Obstacles |
| title_full | Marketing Transformations in a Digital Economy: Imperatives and Obstacles |
| title_fullStr | Marketing Transformations in a Digital Economy: Imperatives and Obstacles |
| title_full_unstemmed | Marketing Transformations in a Digital Economy: Imperatives and Obstacles |
| title_short | Marketing Transformations in a Digital Economy: Imperatives and Obstacles |
| title_sort | marketing transformations in a digital economy: imperatives and obstacles |
| url | http://jnas.nbuv.gov.ua/article/UJRN-0001055957 |
| work_keys_str_mv | AT hmkolomiiets marketingtransformationsinadigitaleconomyimperativesandobstacles AT ovmelentsova marketingtransformationsinadigitaleconomyimperativesandobstacles AT vhshtuchnyi marketingtransformationsinadigitaleconomyimperativesandobstacles AT nbsushchenko marketingtransformationsinadigitaleconomyimperativesandobstacles |