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Marketing Transformations in a Digital Economy: Imperatives and Obstacles

Marketing Transformations in a Digital Economy: Imperatives and Obstacles

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Bibliographic Details
Main Authors: H. M. Kolomiiets, O. V. Melentsova, V. H. Shtuchnyi, N. B. Sushchenko
Format: Article
Language:English
Published: 2019
Series:Business Inform
Online Access:http://jnas.nbuv.gov.ua/article/UJRN-0001055957
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record_format dspace
spelling open-sciencenbuvgovua-216632024-02-26T22:11:26Z Marketing Transformations in a Digital Economy: Imperatives and Obstacles H. M. Kolomiiets O. V. Melentsova V. H. Shtuchnyi N. B. Sushchenko 2222-4459 2019 en Business Inform http://jnas.nbuv.gov.ua/article/UJRN-0001055957 Article
institution Library portal of National Academy of Sciences of Ukraine | LibNAS
collection Open-Science
language English
series Business Inform
spellingShingle Business Inform
H. M. Kolomiiets
O. V. Melentsova
V. H. Shtuchnyi
N. B. Sushchenko
Marketing Transformations in a Digital Economy: Imperatives and Obstacles
format Article
author H. M. Kolomiiets
O. V. Melentsova
V. H. Shtuchnyi
N. B. Sushchenko
author_facet H. M. Kolomiiets
O. V. Melentsova
V. H. Shtuchnyi
N. B. Sushchenko
author_sort H. M. Kolomiiets
title Marketing Transformations in a Digital Economy: Imperatives and Obstacles
title_short Marketing Transformations in a Digital Economy: Imperatives and Obstacles
title_full Marketing Transformations in a Digital Economy: Imperatives and Obstacles
title_fullStr Marketing Transformations in a Digital Economy: Imperatives and Obstacles
title_full_unstemmed Marketing Transformations in a Digital Economy: Imperatives and Obstacles
title_sort marketing transformations in a digital economy: imperatives and obstacles
publishDate 2019
url http://jnas.nbuv.gov.ua/article/UJRN-0001055957
work_keys_str_mv AT hmkolomiiets marketingtransformationsinadigitaleconomyimperativesandobstacles
AT ovmelentsova marketingtransformationsinadigitaleconomyimperativesandobstacles
AT vhshtuchnyi marketingtransformationsinadigitaleconomyimperativesandobstacles
AT nbsushchenko marketingtransformationsinadigitaleconomyimperativesandobstacles
first_indexed 2024-03-30T07:50:29Z
last_indexed 2024-03-30T07:50:29Z
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