Social media marketing influence on brand equity and impact on intention to buy in fashion marketing
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| Date: | 2019 |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
2019
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| Series: | Economic innovations |
| Online Access: | http://jnas.nbuv.gov.ua/article/UJRN-0001062034 |
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| Journal Title: | Library portal of National Academy of Sciences of Ukraine | LibNAS |
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Library portal of National Academy of Sciences of Ukraine | LibNAS| _version_ | 1859507577872711680 |
|---|---|
| author | Y. V. Robul Y. L. Hrinchenko L. M. Zalubinska |
| author_facet | Y. V. Robul Y. L. Hrinchenko L. M. Zalubinska |
| author_sort | Y. V. Robul |
| collection | Open-Science |
| first_indexed | 2025-07-17T13:51:00Z |
| format | Article |
| id | open-sciencenbuvgovua-22018 |
| institution | Library portal of National Academy of Sciences of Ukraine | LibNAS |
| language | English |
| last_indexed | 2025-07-17T13:51:00Z |
| publishDate | 2019 |
| record_format | dspace |
| series | Economic innovations |
| spelling | open-sciencenbuvgovua-220182024-02-26T22:22:38Z Social media marketing influence on brand equity and impact on intention to buy in fashion marketing Y. V. Robul Y. L. Hrinchenko L. M. Zalubinska 2524-003X 2019 en Economic innovations http://jnas.nbuv.gov.ua/article/UJRN-0001062034 Article |
| spellingShingle | Economic innovations Y. V. Robul Y. L. Hrinchenko L. M. Zalubinska Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title | Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title_full | Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title_fullStr | Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title_full_unstemmed | Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title_short | Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title_sort | social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| url | http://jnas.nbuv.gov.ua/article/UJRN-0001062034 |
| work_keys_str_mv | AT yvrobul socialmediamarketinginfluenceonbrandequityandimpactonintentiontobuyinfashionmarketing AT ylhrinchenko socialmediamarketinginfluenceonbrandequityandimpactonintentiontobuyinfashionmarketing AT lmzalubinska socialmediamarketinginfluenceonbrandequityandimpactonintentiontobuyinfashionmarketing |