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Social media marketing influence on brand equity and impact on intention to buy in fashion marketing

Social media marketing influence on brand equity and impact on intention to buy in fashion marketing

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Bibliographic Details
Main Authors: Y. V. Robul, Y. L. Hrinchenko, L. M. Zalubinska
Format: Article
Language:English
Published: 2019
Series:Economic innovations
Online Access:http://jnas.nbuv.gov.ua/article/UJRN-0001062034
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id open-sciencenbuvgovua-22018
record_format dspace
spelling open-sciencenbuvgovua-220182024-02-26T22:22:38Z Social media marketing influence on brand equity and impact on intention to buy in fashion marketing Y. V. Robul Y. L. Hrinchenko L. M. Zalubinska 2524-003X 2019 en Economic innovations http://jnas.nbuv.gov.ua/article/UJRN-0001062034 Article
institution Library portal of National Academy of Sciences of Ukraine | LibNAS
collection Open-Science
language English
series Economic innovations
spellingShingle Economic innovations
Y. V. Robul
Y. L. Hrinchenko
L. M. Zalubinska
Social media marketing influence on brand equity and impact on intention to buy in fashion marketing
format Article
author Y. V. Robul
Y. L. Hrinchenko
L. M. Zalubinska
author_facet Y. V. Robul
Y. L. Hrinchenko
L. M. Zalubinska
author_sort Y. V. Robul
title Social media marketing influence on brand equity and impact on intention to buy in fashion marketing
title_short Social media marketing influence on brand equity and impact on intention to buy in fashion marketing
title_full Social media marketing influence on brand equity and impact on intention to buy in fashion marketing
title_fullStr Social media marketing influence on brand equity and impact on intention to buy in fashion marketing
title_full_unstemmed Social media marketing influence on brand equity and impact on intention to buy in fashion marketing
title_sort social media marketing influence on brand equity and impact on intention to buy in fashion marketing
publishDate 2019
url http://jnas.nbuv.gov.ua/article/UJRN-0001062034
work_keys_str_mv AT yvrobul socialmediamarketinginfluenceonbrandequityandimpactonintentiontobuyinfashionmarketing
AT ylhrinchenko socialmediamarketinginfluenceonbrandequityandimpactonintentiontobuyinfashionmarketing
AT lmzalubinska socialmediamarketinginfluenceonbrandequityandimpactonintentiontobuyinfashionmarketing
first_indexed 2024-03-30T07:52:06Z
last_indexed 2024-03-30T07:52:06Z
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