Social media marketing influence on brand equity and impact on intention to buy in fashion marketing
Збережено в:
| Дата: | 2019 |
|---|---|
| Автори: | , , |
| Формат: | Стаття |
| Мова: | English |
| Опубліковано: |
2019
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| Назва видання: | Economic innovations |
| Онлайн доступ: | http://jnas.nbuv.gov.ua/article/UJRN-0001062034 |
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| Назва журналу: | Library portal of National Academy of Sciences of Ukraine | LibNAS |
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Library portal of National Academy of Sciences of Ukraine | LibNAS| id |
open-sciencenbuvgovua-22018 |
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| spelling |
open-sciencenbuvgovua-220182024-02-26T22:22:38Z Social media marketing influence on brand equity and impact on intention to buy in fashion marketing Y. V. Robul Y. L. Hrinchenko L. M. Zalubinska 2524-003X 2019 en Economic innovations http://jnas.nbuv.gov.ua/article/UJRN-0001062034 Article |
| institution |
Library portal of National Academy of Sciences of Ukraine | LibNAS |
| collection |
Open-Science |
| language |
English |
| series |
Economic innovations |
| spellingShingle |
Economic innovations Y. V. Robul Y. L. Hrinchenko L. M. Zalubinska Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| format |
Article |
| author |
Y. V. Robul Y. L. Hrinchenko L. M. Zalubinska |
| author_facet |
Y. V. Robul Y. L. Hrinchenko L. M. Zalubinska |
| author_sort |
Y. V. Robul |
| title |
Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title_short |
Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title_full |
Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title_fullStr |
Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title_full_unstemmed |
Social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| title_sort |
social media marketing influence on brand equity and impact on intention to buy in fashion marketing |
| publishDate |
2019 |
| url |
http://jnas.nbuv.gov.ua/article/UJRN-0001062034 |
| work_keys_str_mv |
AT yvrobul socialmediamarketinginfluenceonbrandequityandimpactonintentiontobuyinfashionmarketing AT ylhrinchenko socialmediamarketinginfluenceonbrandequityandimpactonintentiontobuyinfashionmarketing AT lmzalubinska socialmediamarketinginfluenceonbrandequityandimpactonintentiontobuyinfashionmarketing |
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2024-03-30T07:52:06Z |
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2024-03-30T07:52:06Z |
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