Estimation of the synergetic effect from the application of integrated marketing communications
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| Date: | 2015 |
|---|---|
| Main Authors: | I. L. Litovchenko, I. A. Shkurupskaja |
| Format: | Article |
| Language: | English |
| Published: |
2015
|
| Series: | Economy of Ukraine |
| Online Access: | http://jnas.nbuv.gov.ua/article/UJRN-0000420313 |
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| Journal Title: | Library portal of National Academy of Sciences of Ukraine | LibNAS |
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