Formation of a Methodological Approach to Development of Integrated Marketing Communications

Formation of a Methodological Approach to Development of Integrated Marketing Communications

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Bibliographic Details
Date:2015
Main Authors: I. L. Litovchenko, I. A. Shkurupskaja
Format: Article
Language:English
Published: 2015
Series:The problems of economy
Online Access:http://jnas.nbuv.gov.ua/article/UJRN-0000511391
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Journal Title:Library portal of National Academy of Sciences of Ukraine | LibNAS

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Library portal of National Academy of Sciences of Ukraine | LibNAS
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spelling open-sciencenbuvgovua-625092024-04-16T13:02:16Z Formation of a Methodological Approach to Development of Integrated Marketing Communications I. L. Litovchenko I. A. Shkurupskaja 2222-0712 2015 en The problems of economy http://jnas.nbuv.gov.ua/article/UJRN-0000511391 Article
institution Library portal of National Academy of Sciences of Ukraine | LibNAS
collection Open-Science
language English
series The problems of economy
spellingShingle The problems of economy
I. L. Litovchenko
I. A. Shkurupskaja
Formation of a Methodological Approach to Development of Integrated Marketing Communications
format Article
author I. L. Litovchenko
I. A. Shkurupskaja
author_facet I. L. Litovchenko
I. A. Shkurupskaja
author_sort I. L. Litovchenko
title Formation of a Methodological Approach to Development of Integrated Marketing Communications
title_short Formation of a Methodological Approach to Development of Integrated Marketing Communications
title_full Formation of a Methodological Approach to Development of Integrated Marketing Communications
title_fullStr Formation of a Methodological Approach to Development of Integrated Marketing Communications
title_full_unstemmed Formation of a Methodological Approach to Development of Integrated Marketing Communications
title_sort formation of a methodological approach to development of integrated marketing communications
publishDate 2015
url http://jnas.nbuv.gov.ua/article/UJRN-0000511391
work_keys_str_mv AT illitovchenko formationofamethodologicalapproachtodevelopmentofintegratedmarketingcommunications
AT iashkurupskaja formationofamethodologicalapproachtodevelopmentofintegratedmarketingcommunications
first_indexed 2025-07-18T02:46:44Z
last_indexed 2025-07-18T02:46:44Z
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