Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
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| Date: | 2014 |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
2014
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| Series: | Business Inform |
| Online Access: | http://jnas.nbuv.gov.ua/article/UJRN-0000238440 |
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| Journal Title: | Library portal of National Academy of Sciences of Ukraine | LibNAS |
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Library portal of National Academy of Sciences of Ukraine | LibNAS| _version_ | 1859528698397458432 |
|---|---|
| author | Ya. Huhul D. M. Zinchuk |
| author_facet | Ya. Huhul D. M. Zinchuk |
| author_sort | Ya. Huhul |
| collection | Open-Science |
| first_indexed | 2025-07-22T06:22:03Z |
| format | Article |
| id | open-sciencenbuvgovua-70126 |
| institution | Library portal of National Academy of Sciences of Ukraine | LibNAS |
| language | English |
| last_indexed | 2025-07-22T06:22:03Z |
| publishDate | 2014 |
| record_format | dspace |
| series | Business Inform |
| spelling | open-sciencenbuvgovua-701262024-04-16T16:39:47Z Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise Ya. Huhul D. M. Zinchuk 2222-4459 2014 en Business Inform http://jnas.nbuv.gov.ua/article/UJRN-0000238440 Article |
| spellingShingle | Business Inform Ya. Huhul D. M. Zinchuk Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise |
| title | Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise |
| title_full | Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise |
| title_fullStr | Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise |
| title_full_unstemmed | Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise |
| title_short | Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise |
| title_sort | neuromarketing as an instrument of study of behaviour of consumers in the system of marketing innovations of an enterprise |
| url | http://jnas.nbuv.gov.ua/article/UJRN-0000238440 |
| work_keys_str_mv | AT yahuhul neuromarketingasaninstrumentofstudyofbehaviourofconsumersinthesystemofmarketinginnovationsofanenterprise AT dmzinchuk neuromarketingasaninstrumentofstudyofbehaviourofconsumersinthesystemofmarketinginnovationsofanenterprise |