Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise

Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise

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Bibliographic Details
Date:2014
Main Authors: Ya. Huhul, D. M. Zinchuk
Format: Article
Language:English
Published: 2014
Series:Business Inform
Online Access:http://jnas.nbuv.gov.ua/article/UJRN-0000238440
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Journal Title:Library portal of National Academy of Sciences of Ukraine | LibNAS

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Library portal of National Academy of Sciences of Ukraine | LibNAS
id open-sciencenbuvgovua-70126
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spelling open-sciencenbuvgovua-701262024-04-16T16:39:47Z Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise Ya. Huhul D. M. Zinchuk 2222-4459 2014 en Business Inform http://jnas.nbuv.gov.ua/article/UJRN-0000238440 Article
institution Library portal of National Academy of Sciences of Ukraine | LibNAS
collection Open-Science
language English
series Business Inform
spellingShingle Business Inform
Ya. Huhul
D. M. Zinchuk
Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
format Article
author Ya. Huhul
D. M. Zinchuk
author_facet Ya. Huhul
D. M. Zinchuk
author_sort Ya. Huhul
title Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title_short Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title_full Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title_fullStr Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title_full_unstemmed Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title_sort neuromarketing as an instrument of study of behaviour of consumers in the system of marketing innovations of an enterprise
publishDate 2014
url http://jnas.nbuv.gov.ua/article/UJRN-0000238440
work_keys_str_mv AT yahuhul neuromarketingasaninstrumentofstudyofbehaviourofconsumersinthesystemofmarketinginnovationsofanenterprise
AT dmzinchuk neuromarketingasaninstrumentofstudyofbehaviourofconsumersinthesystemofmarketinginnovationsofanenterprise
first_indexed 2025-07-22T06:22:03Z
last_indexed 2025-07-22T06:22:03Z
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