Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise

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Бібліографічні деталі
Дата:2014
Автори: Ya. Huhul, D. M. Zinchuk
Формат: Стаття
Мова:Англійська
Опубліковано: 2014
Назва видання:Business Inform
Онлайн доступ:http://jnas.nbuv.gov.ua/article/UJRN-0000238440
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Назва журналу:Library portal of National Academy of Sciences of Ukraine | LibNAS

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Library portal of National Academy of Sciences of Ukraine | LibNAS
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author Ya. Huhul
D. M. Zinchuk
author_facet Ya. Huhul
D. M. Zinchuk
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spelling open-sciencenbuvgovua-701262024-04-16T16:39:47Z Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise Ya. Huhul D. M. Zinchuk 2222-4459 2014 en Business Inform http://jnas.nbuv.gov.ua/article/UJRN-0000238440 Article
spellingShingle Business Inform
Ya. Huhul
D. M. Zinchuk
Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title_full Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title_fullStr Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title_full_unstemmed Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title_short Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise
title_sort neuromarketing as an instrument of study of behaviour of consumers in the system of marketing innovations of an enterprise
url http://jnas.nbuv.gov.ua/article/UJRN-0000238440
work_keys_str_mv AT yahuhul neuromarketingasaninstrumentofstudyofbehaviourofconsumersinthesystemofmarketinginnovationsofanenterprise
AT dmzinchuk neuromarketingasaninstrumentofstudyofbehaviourofconsumersinthesystemofmarketinginnovationsofanenterprise