Cover Image

Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise

Saved in:

Bibliographic Details
Date:	2014
Main Authors:	Ya. Huhul, D. M. Zinchuk
Format:	Article
Language:	English
Published:	2014
Series:	Business Inform
Online Access:	http://jnas.nbuv.gov.ua/article/UJRN-0000238440
Tags:	Add Tag No Tags, Be the first to tag this record!
Journal Title:	Library portal of National Academy of Sciences of Ukraine \| LibNAS

Institution

Library portal of National Academy of Sciences of Ukraine | LibNAS

Similar Items

Specific Features of the Study of Consumer Behaviour in the Students Catering Market
by: Ya. Malynka, et al.
Published: (2014)

Neuromarketing – theory and practice of influence over consumer&#039;s subconsciousness
by: M. Oklander, et al.
Published: (2014)

Analyzing the Influence of Neuromarketing Components on the Behavior of Consumers of a Tourism Product
by: O. V. Yevtushenko, et al.
Published: (2022)

Differences in consumer buying behaviour in consumer markets of the EU member states and Ukraine
by: N. Popadynets, et al.
Published: (2017)

Determining the ethical aspects of using neuromarketing in modern market conditions
by: O. V. Zhmai, et al.
Published: (2021)

Innovative methods of managing consumer behaviour in the economy of impressions, or the experience economy
by: O. Pushkar, et al.
Published: (2017)

Managing Behaviour of Retail Trade Consumers
by: M. N. Budnik, et al.
Published: (2014)

Using Eye Tracking Technology in the Neuromarketing Research
by: O. H. Mital
Published: (2020)

The Role of Marketing Instruments in the Innovative Development of Agrarian Enterprises
by: T. V. Ilchenko
Published: (2020)

Economic Diagnostics as an Instrument for Regulating the Regional Consumer Goods Market
by: N. V. Proskurnina, et al.
Published: (2021)

Neuromarketing is a tool for increasing the efficiency of experience economy
by: O. V. Sadchenko, et al.
Published: (2020)

The Role of Neuromarketing and Social Networks in the Field of Health Care
by: О. Zhmai, et al.
Published: (2024)

Determinants of Consumer Behaviour in the COVID-19 Pandemic
by: N. V. Mykytenko, et al.
Published: (2021)

Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business
by: N. M. Bohdan, et al.
Published: (2022)

Internet consumers&#039; behaviour in social networks
by: L. V. Kapinus, et al.
Published: (2015)

Study of Marketing of Partner Relations as an Instrument of Enterprise Strategic Management
by: T. A. Koval, et al.
Published: (2014)

Consumer behaviour regarding branded and non-branded goods on the mobile phone market: impact of experience, price and loyalty
by: M. Slaba
Published: (2019)

Risks Associated with the Market Behaviour of Bulgarian Industrial Enterprises
by: Z. S. Ivanova
Published: (2015)

Development of regional consumer market in the system of efficient functioning of trade enterprises
by: M. H. Bezpartochnyi
Published: (2015)

Marketing as an Instrument for Managing the Solvency of Trade Enterprises
by: T. M. Ostapenko, et al.
Published: (2020)

Conceptual provisions of the mechanism of reflexive control of consumer behavior in the marketing activities of enterprises
by: Ya. M. Shumilo
Published: (2022)

Marketing Researches as the Instrument for Determining the Strategic Directions of Innovative Development of an Industrial Enterprise in the Sphere of Product Policy
by: Ye. Letunovska, et al.
Published: (2019)

Algorithms for determining equilibrium states of an economy under the presence of monopolies and consumers with different behaviours
by: A. P. Makhort
Published: (2019)

Consumer behaviour examination in case of a package tour purchase: example of Slovak citizens
by: K. Pompurova, et al.
Published: (2015)

Communication Instruments Influence on the Insurance Consumers Behavior in the Western Region
by: N. R. Baluk
Published: (2011)

Marketing Technologies as an Instrument to Activate the Development of Domestic Enterprises
by: Yu. Serpukhov, et al.
Published: (2020)

Marketing communication instruments of the Ukrainian wine industry enterprises
by: Ye. Fedorova
Published: (2017)

Analyzing the Marketing Instruments in the Sphere of Innovative Entrepreneurship and Creative Industries in the City of Kharkiv
by: M. S. Pasmor, et al.
Published: (2020)

Innovation marketing tools in the enterprise management system
by: A. Kovpaka, et al.
Published: (2021)

Nature of marketing activity in the system of organization of domestic market provision with consumer goods
by: N. M. Popadynets
Published: (2019)

Behaviour of the Leader when Introducing Innovations in the Organisation
by: A. H. Bystrov
Published: (2013)

Use of instruments for environmental marketing in economic activity of agricultural enterprises
by: O. I. Shkuratov, et al.
Published: (2012)

Omnichannelty as a Marketing Instrument to Ensure the Competitiveness of Trading Enterprises
by: O. V. Shymko
Published: (2022)

Consumer Analysis as a Tool to Improve the Efficiency of Functioning of Consumer Market
by: O. V. Shymko
Published: (2016)

An Analysis of Consumers of the Distance Education Market of Marketing Direction
by: L. M. Ivanenko, et al.
Published: (2023)

The Marketing Technologies of Interaction with Consumers as a Factor of Ensuring the Economic Security of Enterprises
by: S. I. Drobiazko
Published: (2019)

Managing the Intellectual-Personnel Provision of the Leadership Development at the Enterprises of Internal Consumer Market
by: T. H. Vasyltsiv, et al.
Published: (2017)

Consumer behavior research in the education market
by: N. F. Stebliuk, et al.
Published: (2019)

The conception of developing local consumer markets
by: T. B. Kushnir
Published: (2015)

The concept of forming the system of marketing research of engineering enterprise`s innovations
by: M. Oklander, et al.
Published: (2013)