Application of integrated marketing communications (IMC) in the promotion of luxury products and service
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| Date: | 2014 |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
2014
|
| Series: | Ekonomist |
| Online Access: | http://jnas.nbuv.gov.ua/article/UJRN-0000447356 |
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| Journal Title: | Library portal of National Academy of Sciences of Ukraine | LibNAS |