Cultural codes of commercial advertising: experience of typology construction
Saved in:
| Date: | 2013 |
|---|---|
| Main Author: | A. M. Klimenkova |
| Format: | Article |
| Language: | English |
| Published: |
2013
|
| Series: | Ukrainian Society |
| Online Access: | http://jnas.nbuv.gov.ua/article/UJRN-0000078024 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Journal Title: | Library portal of National Academy of Sciences of Ukraine | LibNAS |
Institution
Library portal of National Academy of Sciences of Ukraine | LibNASSimilar Items
-
Identification methodology of commercial advertising cultural codes: development and validation
by: A. M. Klimenkova
Published: (2014) -
Social-Axiological Sense of Commercial Advertising Genre
by: A. V. Sazhyna
Published: (2004) -
Typology and pragmatics of precedent statements in Ukrainian advertising texts
by: H. M. Siuta
Published: (2019) -
Discourse Analysis of Commercial Advertisements in the Context of Studying Consumption Practices
by: O. Herus
Published: (2018) -
Discourse Analysis of Commercial Advertisements in the Context of Studying Consumption Practices
by: O. Gerus
Published: (2018)