Marketing communication policy in political communication: the convergence and the gap of two theories and practices

Marketing communication policy in political communication: the convergence and the gap of two theories and practices

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Bibliographic Details
Date:2013
Main Author: O. Chornyi
Format: Article
Language:English
Published: 2013
Series:Collections of scholarly articles
Online Access:http://jnas.nbuv.gov.ua/article/UJRN-0001119396
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Journal Title:Library portal of National Academy of Sciences of Ukraine | LibNAS

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Library portal of National Academy of Sciences of Ukraine | LibNAS
id open-sciencenbuvgovua-89124
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spelling open-sciencenbuvgovua-891242024-04-16T19:29:12Z Marketing communication policy in political communication: the convergence and the gap of two theories and practices O. Chornyi 2524-0137 2013 en Collections of scholarly articles http://jnas.nbuv.gov.ua/article/UJRN-0001119396 Article
institution Library portal of National Academy of Sciences of Ukraine | LibNAS
collection Open-Science
language English
series Collections of scholarly articles
spellingShingle Collections of scholarly articles
O. Chornyi
Marketing communication policy in political communication: the convergence and the gap of two theories and practices
format Article
author O. Chornyi
author_facet O. Chornyi
author_sort O. Chornyi
title Marketing communication policy in political communication: the convergence and the gap of two theories and practices
title_short Marketing communication policy in political communication: the convergence and the gap of two theories and practices
title_full Marketing communication policy in political communication: the convergence and the gap of two theories and practices
title_fullStr Marketing communication policy in political communication: the convergence and the gap of two theories and practices
title_full_unstemmed Marketing communication policy in political communication: the convergence and the gap of two theories and practices
title_sort marketing communication policy in political communication: the convergence and the gap of two theories and practices
publishDate 2013
url http://jnas.nbuv.gov.ua/article/UJRN-0001119396
work_keys_str_mv AT ochornyi marketingcommunicationpolicyinpoliticalcommunicationtheconvergenceandthegapoftwotheoriesandpractices
first_indexed 2025-07-22T11:47:41Z
last_indexed 2025-07-22T11:47:41Z
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