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Software development for contextual advertising of listings in the real estate domain

Advertising plays a crucial role in the success of a product, particularly in the real estate sector, where competition is fierce, and the properties' characteristics are complex. This article examines the advertising of real estate listings on a specialized aggregator website, which can provid...

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Bibliographic Details
Date:	2024
Main Author:	Hromenko, V.V.
Format:	Article
Language:	Ukrainian
Published:	PROBLEMS IN PROGRAMMING 2024
Subjects:	contextual advertising sponsored search real estate A/B testing remarketing UDC 681.3
Online Access:	https://pp.isofts.kiev.ua/index.php/ojs1/article/view/635
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Journal Title:	Problems in programming
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